How do you choose a branding and marketing professional? You do a credibility and hygiene check. Years in business, on paper-pedigree, reputation. Then you go deeper. You look for comfort, so you will introduce them into your organization. You check out previous clients. The work. A point-of-view. But how do you really decide?
I help make big gains. To deliver, it takes fit and chemistry. I am comfortable on the shop floor and in the boardroom, respectful of your people and culture. And want you to be recognized for your successes. The goal is to move you and your brand forward with amazing branding, marketing and business development strategies.
A bit about Me. Expertise in branding and marketing led to opening Swystun Communications in 2012. Prior, I was Chief Communications Officer at DDB Worldwide, one of the largest and most awarded communications agencies. At Interbrand, the leading brand consultancy, I was the first Chief Marketing Officer. And I’ve held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse.
A speaker and writer, it has been great to appear at over 100 conferences in over 25 countries. And it I was editor of The Brand Glossary, The Brand Marketers Report, Best Global Brands, Best Canadian Brands, and Best Chinese Brands. When it comes to books, I am quoted in Branding the Nation, Why Mexicans Don’t Drink Molson, The Copywriter’s Toolkit; and Brand from the Inside.
The Wall Street Journal, Newsweek, Strategy, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, and Rolling Stone have asked my opinion. CNBC, USA Today, Toronto Star and BNN call me a branding guru. ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured had me on. My book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.