“Jeff produced the insights that shaped our businesses positioning. He coaxes direct and honest feedback from people, ensuring authenticity and accuracy from the process. Even better, Jeff combines thoughtfulness and humor with strategic thinking.”
David Gong – Head of Marketing, PMG
Expertise in branding and marketing led to opening Swystun Communications in 2012. Prior, I was Chief Communications Officer at DDB Worldwide, one of the largest and most awarded communications agencies. At Interbrand, the leading brand consultancy, I was the first Chief Marketing Officer. And I’ve held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse.
A speaker and writer, it has been great to appear at over 100 conferences in over 25 countries. And I was editor of The Brand Glossary, The Brand Marketers Report, Best Global Brands, Best Canadian Brands, and Best Chinese Brands. When it comes to books, I am quoted in Branding the Nation, Why Mexicans Don’t Drink Molson, The Copywriter’s Toolkit; and Brand from the Inside.
The Wall Street Journal, Newsweek, Strategy, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, and Rolling Stone have shared my opinions. CNBC, USA Today, Toronto Star and BNN call me a branding guru. ABC, NBC, CNN, CTV, CBC and BBC television and radio have had me on. My book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.