Quick Intro

I work with startups to iconic brands. Staying relevant, being fresh, creating connection is dynamic. It is not a one-time event. And the practice of branding is constantly evolving. What I have learned recently is that most brands are constrained by the definition of their category. This is an incremental game. At best, you achieve parity with competitors and experience a few episodic, tactical wins.

 I help brands discard convention by reframing context to take you to a new place. This means challenging the status quo and uncovering elusive insights to own the conversation, the category and the market.

A little bit about me. I was a Principal Consultant in Marketing at Price Waterhouse, the first Chief Marketing Officer at Interbrand, the first Chief Communications Officer at DDB Worldwide, and for the past ten years I have propelled brands to amazing growth.

“Jeff’s energy will not be ignored. He provides clear direction on all projects, while inspiring people to think independently about what was possible. His ability to be a catalyst for others is one of his greatest traits. Indeed, he is a catalyst for individuals and organizations alike.”
Erin O'Keefe
Head of Global Brand Management, KPMG