Why does KitKat have over 40 types of candy bars? Read our take here.
Staying relevant and valued takes someone who knows how branding is evolving and brings a fresh, objective view. We help brands discard convention to define and own their category. We can take you there. Jeff Swystun began his career with Price Waterhouse before becoming the first Chief Marketing Officer at Interbrand, and the first Chief Communications Officer at DDB Worldwide.
“Jeff’s energy will not be ignored. He provides clear direction on all projects, while inspiring people to think independently about what was possible. His ability to be a catalyst for others is one of his greatest traits. Indeed, he is a catalyst for individuals and organizations alike.”
Erin O'Keefe
Head of Global Brand Management, KPMG