I work with startups to iconic brands. Staying relevant, being fresh, creating connection is dynamic. It is not a one-time event. And the practice of branding is constantly evolving. What I have learned recently is that most brands are constrained by the definition of their category. This is an incremental game. At best, you achieve parity with competitors and experience a few episodic, tactical wins.
I help brands discard convention by reframing context to take you to a new place. This means challenging the status quo and uncovering elusive insights to own the conversation, the category and the market.
A little bit about me. I was a Principal Consultant in Marketing at Price Waterhouse, the first Chief Marketing Officer at Interbrand, the first Chief Communications Officer at DDB Worldwide, and for the past ten years I have propelled brands to amazing growth.