How do you choose a communications collaborator? You probably go through three phases. The first, a credibility and hygiene check. Years in business, on paper-pedigree, reputation. Then you go deeper.
What makes you comfortable, so you introduce them into your organization? Previous clients, sure. Impressive work, absolutely. A point-of-view, we hope so. But how do you actually decide?
Let’s grab a couple of coffees and chat about fit, chemistry, promise and price.
Fit. Chemistry. Promise. Price.
Price is a consideration but needs context. We help you make new gains and that has big value. To deliver, it takes fit and chemistry.
We tap an on-demand system of talent from leading consultancies, agencies, media companies, and technology providers. What we offer is not a commodity. We meet the new demands of business communications.
Comfortable on the shop floor and in the boardroom, we are respectful of your people and culture. Flexible but never pliable, the goal is to move you forward. Oh, and one more thing. Clients call us the “consultant to consultants”. Though we take on challenges in most industries, our specialty is professional services.
A bit about Jeff.
Expertise in branding and marketing led to opening Swystun Communications in 2012. Prior, Jeff was Chief Communications Officer at DDB Worldwide, one of the largest and most awarded communications agencies. At Interbrand, the leading brand consultancy, Jeff was the first Chief Marketing Officer. He’s held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse.
A speaker and writer, Jeff’s appeared at over 100 conferences in over 25 countries. He’s editor of The Brand Glossary, The Brand Marketers Report, Best Global Brands, Best Canadian Brands, and Best Chinese Brands. When it comes to books, Jeff appears in Branding the Nation, Why Mexicans Don’t Drink Molson, The Copywriter’s Toolkit; and Brand from the Inside.
The Wall Street Journal, Newsweek, Strategy, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, and Rolling Stone quote Jeff. CNBC, USA Today, Toronto Star and BNN call him a branding guru. ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. His book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon. Full CV: JS_CV2021