When it comes to information, there is too much skimming and surfing. Too many soundbites, so little substance. We have a duty and privilege to inform and educate ourselves. Thankfully, a few publications don’t shy away from high word counts and provide deep reporting backed by tremendous research and fine writing. What follows are some of the better, longer business reads from last year. They are all jewels but among the shiniest are Marker‘s work on Alex and Ani, GQ‘s account of an infected cruise ship, and Leland Nally’s queasy look at Jeffrey Epstein’s black book in Mother Jones.
Much of the recent solid business writing is more true crime than entrepreneurial inspiration. I did not seek those out, I swear. Reporters and readers are drawn to the corporate grifters, start-up downward spirals, cult-like leaders with nefarious intent, and the shockingly inept. To be sure, they entertain and all stories carry lessons. So read on, learn and enjoy.
Unlucky Charms: The Rise and Fall of Billion-Dollar Jewelry Empire Alex and Ani
Medium’s publication, Marker, exposed me to a business and brand I’d never heard of. How reasonably priced bangles created such a wealthy soap opera will puzzle. The article eloquently chronicles a fall from towering grace. You’ll want to shake the main player so that the hubris falls off. It is also well written, “Clad in a simple pink cardigan over a T-shirt, Rafaelian stood at the lectern in a hotel conference room, her gum-snapping accent lending a common, relatable touch to what might otherwise have seemed a dubiously lofty message. “Every single person in this room is divinely put here by God,” she said, explaining that she knew this because He told her so.”Read more