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Simply Complex

Congratulations to our colleague, Rick Nason, on the publication of his new book, It’s Not Complicated. Thanks so much for the generous acknowledgment and for the quote in the book. We had fun reviewing it on Amazon…

Rick provides “a new way to think about business problems and issues”. This is explained throughout as understanding the difference between complicated and complex and embracing that difference. The complicated “can be separated and dealt with in a systematic and logical way” while the complex cannot be separated out…”there are no rules, algorithms”. The difference is profound but we have muddled the two words together even using them interchangeably.

The complicated can be codified with predictable and reproducible outcomes so success is well defined and often pre-ordained. Too many businesses and managers have become hooked on this construct because “Things that are complicated are well defined. They allow us to feel intelligent when we master them; they allow us to feel necessary; and perhaps most importantly, they allow us to feel that we are in control.” We crave order, love the predictability of patterns, and get a rush from solving the complicated. That is much easier than addressing the complex with its nonlinear nature, randomness, loss of control, and richly interconnected and interdependent holistic make-up.

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