It is hard to comprehend that a new blog is created every 7.4 seconds. Nearly 3,000,000 posts are made public every day. Over 10,000 updates take place each hour. These statistics come from Technorati and prove that there is a hell of a lot of content in our world.
The Internet and social media democratized writing. Unfortunately, so much of it is poor. The content tends to be unoriginal, dumbed-down, misleading and misinformed. Other issues persist including the regurgitation of the same content and the writer lacking credibility. There seems to be a need to pump out more, for more’s sake, rather than providing real thought, real value.
These issues impact the profession of writing and the efficacy of blogging. For those with a formal education in writing the vast majority of blogs provoke cardiac arrest. The very basics of writing are missing; structure, spelling, tenses, storytelling, and grammar. Too many blogs fail to include a unique point-of-view and a motivating call-to-action.
It is fair to say that the very nature of blogs is sloppy. They are opinion pieces lacking interviews and research, they are short compared to articles and papers, the content is built around SEO keywords, the style is casual, and, as covered, good writing is optional. Every single blog post would benefit from proofreading and editing.
Writing is an art form. Blogging must correct the ‘quantity over quality’ mission it currently pursues. Here are ways to make that correction.
Every day your inbox is pummeled by content you forgot you signed up for (or probably didn’t). You are on Flipboard, Twitter, LinkedIn and a bunch of other time sucking “tools” you vow not to check but you do. It doesn’t help that you are “pinged” every minute like Pavlov’s dog. Texts and Facebook Messenger fight for your attention. Friends send you stuff they think is interesting. Then there is traditional media struggling for your attention.
There is so much content. The world now has 1 billion websites. You can read 470 million blogs…I know this seems awfully low but most go dormant after a post or two because they offer zero value. Still, there are tens of millions of posts every day. Online magazines are ever growing. There are really no accurate counts. Suffice it to say there is overwhelming content. And way too much bad content.
The net and social media promised dialogue but it is a one-way loudspeaker. Everything screams at us with a false sense of urgency, importance and value. It is like everything stated should have an exclamation point. At the same time the content is horrendously dumbed down. It starts with attempts to hook us with titles like these:
The Numbered List: 7 Ways To Irritate Your Partner
How-To: Build Your Own Aircraft Carrier
Case Study: How We Grew Our Twitter Followers By Buying Them
It is that time again. We are happy to share our annual business books picks. Welcome to the 9th edition of the Top-Drawer Business Books of 2016. Too many business book lists are narrow in definition. Our list is less traditional and duplicative to others. That is why it includes, and is sometimes dominated by, books not categorized purely as “business”.
We always avoid books promising four-hour workweeks because they are fables, over-simplified and prescriptive how-to works that are vacuous and dangerous, and so-called inspirational books that are trite, lite and ineffectual. These are all tossed aside when one experiences the blunt adversities found in actual commerce.
There are no shortcuts or magic panaceas in business. We have to do the work even when reading. As John Locke stated, “Reading furnishes the mind only with materials of knowledge; it is thinking that makes what we read ours.” We encourage you to read the selections here and make the knowledge yours.
The list includes books released in 2016 that are top-of-mind, notable, relevant, well written, applicable, thought-provoking, and innovative. Our last bit of criteria makes the selections tougher to determine and that is timelessness of content. We love sharing the Top-Drawer list because so much of success in business is predicated on great storytelling and these selections exemplify that skill.
This year 13 make our list, 4 more than last year, and are presented in no particular order. For the first time, fiction efforts are included for the amazing lessons they carry if one is open to the education. For fun, we have included a separate list of 8 timeless business novels.
Remember, life is too short to drink cheap scotch or to read books that are not Top-Drawer. So keep these selections within easy reach for repeated reference. Access the list here, topdrawer2016final.
Storytelling has its sceptics and detractors in the business world. I fear the word and practice is both being overused and misapplied much like “business design” and “branding”. The only way to conclude its effectiveness is to give it a try. That starts with understanding by reading the latest thinking on the subject.
Moving From Fiction to Non-Fiction
Many brand and product stories “are just pretty commercials made to wear beat up sweatpants to try to boost authenticity and believability”. Jay Baer recently admonished such efforts saying, “Storytelling has to shift from an emphasis on the story to an emphasis on the truth.” He goes as far to suggest that this “will be the big content and social story in 2017.”
The Resurgence Of Storytelling
Devishobha Ramanan writing in The Huffington Post suggests that oral storytelling is needed in company leadership. Her introduction is an eloquent example of storytelling, “Stories are powerful. They can teach us to be moral or immoral. They can help us cut through a situation analytically. They make us cry for someone else we didn’t know. They make us happy for someone we only wished we had met.” She calls for business leaders to draw on ancient practices. India’s Harikatha is an oral storytelling tradition with a primary storyteller and two other storytellers in support. China’s Shuosh and Japan’s Rakugo are other examples whose use can motivate and educate audiences.
It was a relatively lean year for outstanding business books even though Sheryl Sandberg grabbed attention and book sales with Lean In. Her well-intentioned but unremarkable plea for empowerment will go down in history as one of the most skillfully promoted books. In fact, a great book for 2014 would be one that examines the marketing lessons from the launch and support of Lean In itself, a work that was highly irrelevant to the vast majority of working women but was unavoidable in the media and on shelves.
This year in business books reinforced something long known. Being successful in business is incredibly hard. Whether you are leading a startup or managing a team within a famous blue-chip company or rising early to open your own dry cleaning business, there are no shortcuts or magic panaceas. Books promising four-hour work weeks are fables, how-to books are vacuous and dangerous, and the content of so-called inspirational works are trite, ineffectual and soon tossed out when met with the blunt adversities found in actual commerce.