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Big Brands Go Analog With Merchandise

In this time of all things digital it is fun to see big brands going “analog”. Promotional merchandise or merch or schwag is hot right now. And I love that it is. Perhaps I am dating myself but promotions were always a fun part of the marketing mix for me.

KCF loves to print the Colonel’s likeness on shirts and pillows while self-desprecating about fried chicken in general. The brand has been taken to ‘quirky territory’ by its agencies. It may be time for KFC management to exert a little more control.

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