Posts

Mad Men Carousel: A Book Review

Okay, um, wow. I am positively blown away by Matt Zoller Seitz’s book, Mad Men Carousel. His sentences are paragraphs, paragraphs are chapters, and chapters an entire work in density not length. I mean this in the best possible way. I never knew that when Don was stopped at the railway tracks, he was contemplating suicide. Or when Betty vomits in their recently purchased automobile it ruins the new car smell and is a form of revenge because Don has stunk up their marriage. Matt brings tons to light.

He schooled me on what is really going on in a series I have watched five times. In viewing, I was enamoured with the historical accuracy and the portrayal of the ad business, specifically the pitches. My last viewing was paired with this book (like martinis and oysters). I would watch a few episodes and then read Matt’s corresponding analysis. Then I would switch the order by reading then watching.

In so doing, I got an incredible amount more out of the stories, characters, and historical context. Matt is incredibly balanced. He calls the series out for missteps and mistakes especially when they appear to back off issues and subjects when they shouldn’t. He acknowledges the complaint of many that, “the series is merely a high-toned soap opera gussied up with period detail and allusions to literature, mythology, and other signifiers of respectability.”

Read more

Looking Back on Mad Men

Our paper originally appeared in The Agency Post, Marketing, and Sparksheet. It was also featured on Flipboard in Advertising.

As the last season winds down, Mad Men is being examined for its impact on television and its reflection of society both in the period it is set and our current day. We invite you to enjoy this work which is rife with observations, insights and images that will delight fans of the show, pop culturists, history buffs, along with all those who enjoy marketing and advertising.

Get it here … SC_LookingBackonMadMen

mad-men

Portfolio Items