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Counter Culture (mom & pop shops and the brands they carried)

Rich Saal is a commercial and editorial portrait photographer based in central Illinois (full website here). His work to present day captures humanity richly. Between 1979 and 1983, Rich took stark, subtlety revealing shots of mom & pop shops. These black & whites seem to represent an even earlier era. As we know, large chains sunk many mom & pops over the years so this is a treasure trove.

Enjoy them and hang in for a recent update collection of what has since happened to these stores. Rich provides the original black and white and a comparative colour shot taken in the original location.

What makes this collection even more valuable is the capture of brands. Many have survived to this day, albeit with some logo and packaging progressions. The above photo displays 2-litre bottles of pop that look fairly contemporary though the bottles themselves are history. Pixy Stix, Planters Peanuts, and Jack Daniels are quite recognizable. It must be summer given the screen patches readily available to help keep bugs out.

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