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Excited to Introduce a New Service!

Who reads books anymore? 

Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month.

It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your thinking, showcases your differentiation and, when done right, drives people to action. The kind of action that grows your awareness and business.

That is why we have introduced a new service that assists leaders and brands get their business book written, published and into the hands of desired readers. Check out more in our brochure.

The Frenemies of Reading

There are a few confessions in the following paragraphs. The first is, I was a mediocre student. Prescribed reading and set curriculum fired up my rebellious nature. Unfortunately, that meant denying myself the love of reading until my twenties. When I had choice of what I wanted to read, when I wanted to read it, it became a passion.

It is hard to know for sure but I estimate that I have read over 2,000 books. Many blogs and articles state that successful executives read over 50 books a year. I am now north of age 50 so suffice it to say, that if I averaged reading 50 books a year for 30 years then I have hit 1,500. I know it is more.

But it is not quantity. And, let me be provocative, it is not quality. It is what you pull out of a beautiful page of prose and it is how tightly you have held your nose when you read a stinker. Both offer equal value, if you get my drift.

The value is in the reading. It is the practice. It is the fun. It is the discipline. It is the sense of discovery. It takes you light years beyond learning. It is fireworks of enlightenment and understanding. It is fierce debate and collective understanding. It is an unexpected tear rolling down a cheek and a surprising chuckle that you cannot control. What we read moves us, can change our minds.

Both fiction and nonfiction are powerful vehicles, extraordinary time machines, and streaking spaceships. They take us on journeys.

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