Having ghostwritten books and put out my own on marketing’s rich history, I have a grasp of what books do well. Self-help, leadership, romance, and wellness are hot categories. So, too, is true crime, and not only in the form of books. Podcasts, streaming content, traditional television, and long-read articles abound, sharing the depravity and cruelness of the human condition to huge audiences.
True crime is not my genre though I must admit, while cutting the lawn, I will listen to the podcast version of NBC’s Dateline. Spoiler alert: 99 times out of 100, the boyfriend or husband did it, or, the girlfriend or wife.
What I want to share are books that have fascinated me going back 30 years. That is, business crime. It all started on one of my first business trips. In 1988, I traveled from Winnipeg to Toronto. At the “tender” age of 25, I was a professional fundraiser for nonprofits. I was representing three Winnipeg institutions and soliciting big business Toronto for large corporate cheques.
Between meetings, I entered a Coles bookstore underground the towers of First Canadian Place. Later, in my career, I had an office in the building while working for Price Waterhouse. One book cover called to me from the shelf. The gold embossed lettering and clever title beckoned and enticed.Read more