upcoming and recent events
Host and strategy facilitator for a Fortune 50 company at World Centre Hotel.
Speaker at AC’s School of Media and Design.
Guest Lecturer at The Ivey School of Business.
Conference Keynote, QMAC, Kingston, Canada
Jeff keynoted the Procter & Gamble dinner speaking on “A New Consumer Optimism”. Fellow keynotes represented Walt Disney, Diageo and Nestle. The organizers shared, “Your keynote not only resonated with our delegates but also with our corporate partners (particularly representatives from P&G) who found a tremendous amount of value from your words.”
Thought Leadership Program Development, San Francisco, USA
This three day program hosted seven technology companies. It provided insights on how to structure, support and maintain thought leadership programs that drive awareness and sales.
The Council for Corporate Communications, Seattle, USA
PR, IR, CSR, Crisis Communications and more all impact brand reputation. Jeff spoke on the organizational design of communications within public companies and the organizers said, “You scored the highest on speaker evaluations and the feedback has been amazing!”
Institute of Communications Agencies, Toronto, Canada
Jeff presented the findings of a report on advertising agencies focused on positioning and differentiation. The audience was the ICA’s Forum of Independent Agencies. Organizers shared, “The content not only helped attending agencies, you have them a renewed sense of pride in what they do.”
American Marketing Association, New York, USA
The topic was marketing organizations. The format was a combination presentation and workshop that had attendees rethinking their own structure for marketing. One attendee said, “I took your presentation and gave it to my CMO so we could implement the ideas immediately.”
Retail Strategy Forum, Chicago, USA
We facilitated the creative breakout sessions at this innovative conference. Over one hundred attendees were led through a practical case study culminating in three of the groups presenting their results to the entire conference. The organizers said, “That was the most fun and valuable exercise we have ever gone through.”
The Canadian Marketing Association National Convention, Toronto, Canada
Jeff keynoted the 2014 event with Speed Kills: The Competitive Advantage of Critical Thinking. It covered the risks and trade-offs of decision-making in an ever-accelerating world. The CMA tweeted, “The feedback on your chat has been as positive as positive can be!”
This keynote argued the most effective design makes a single customer feel the product or service was designed for them alone. Jeff presented on People-First Design to an audience of marketers, corporate designers and academics. The organizers said, “The examples and practical application excited everyone in the amphitheater.”
MobileSquared Roadshow, New York City, USA
Mobile is big and only getting bigger. Jeff keynoted at a gathering of leading agencies and brands. Three cases were showcased to make the content relevant. Organizers shared, “Without a doubt one of the most entertaining presentations we have seen.”
The Ivey School of Business, Toronto, Canada
Every semester Jeff guest lectures to the Executive MBA classes. It covers cool campaigns and the latest trends in branding, marketing and advertising. It must be solid content as they keep inviting him back. One attendee said, “You are the best presenter we have had in the program.”
At the announcement of this brand ranking Jeff provided a keynote on global branding, regional customization and consumer trends. Organizers shared, “Your knowledge of branding was inspiring to all.”
In/Out Society of Graphic Designers, Winnipeg, Canada
Jeff was invited back to his hometown to speak at this creative gathering. Speaking on design effectiveness he detailed an approach to designing for a superior return on investment. Organizers shared, “You made our membership feel relevant, special and valued!”
The Brand Establishment, Chicago, USA
Jeff spoke to this unique organization that acts both as brand practitioner accreditation program and connected brand consulting firm. He covered two topics: The Ideal Brand Professional and Why Branding Needs Rebranding. One attendee shared, “I am going to apply everything I heard. It was smart and it was inspirational.”
Branding in Financial Services, Beirut, Lebanon
Attendees from all over the Middle East and Europe focused on the needs and wants of corporate and personal banking clients. The event was incredible both for commonality in issue and creativity in response to financial services branding. Jeff’s day one keynote turned into a three day master of ceremonies role (and he loved it).
Accelerate, Ottawa, Canada
This progressive series of conferences caters to start-ups. Jeff keynoted by stressing the need to brand these young businesses not only to gain customers but to attract investors and invite media attention. Organizers shared, “The humour and content blended into an energetic and special experience.”
MI6 Gaming Conference, San Francisco, USA
Consumer trends and demographics punctuated this keynote at the leading gaming conference. Jeff showed how the social graphic and teenage tribes are nothing new but how to authentically relate to them is critical to gain new customers and keep them coming back. The conference chair summed it up, “We should have had Jeff go last. I don’t know how we are going to top that!”