“I’m at Starbucks”: Why We Share

There is no debating that we all share. Gossip, news, the weather, brand experiences. It is the reasons why we share that is critical for marketers. When people approve, appreciate or relate to something we do or say, we feel good. Sharing, it turns out, is a process of validation in our choices. By understanding this, brands can better craft their offer and communications to the most desired audiences. SC_WhyWeShare