The Evoke Sessions
Most creative briefs are literal, wordy documents that often kick-off the least creative explorations because of their own format. We believe this is fundamentally flawed and limiting. Not to mention the fact that it results in so much “me-too” work. This is why branding as a practice and profession is fast becoming an assembly line and that is something we cannot support or participate in.
The Evoke Sessions not only produce an incredibly unique creative brief, they refine the brand strategy and story, establish more relevant metrics, help people envision the coming change, prepare the organization, and begin the process of developing a go-to-market strategy that grows awareness and revenue. Download the handy-dandy guide SC_Evoke_Creative