So Much Marketing Is Never Consumed

Marketing has to be focused and specific, something that captures attention, that gives people information they can use to change their behavior and make informed decisions. The most effective marketing is premised on education and engagement. The include brand awareness, lead generation, increased sales, and improved customer retention. It can also attract and retain talent and improve positioning by gaining media attention.

However, there are issues standing in the way of achieving any of these benefits. The six big issues with marketing today that go to the heart of the practice and profession. They have been with marketers since mankind first traded. Brands and businesses who address these can experience pronounced competitive advantage. SC_SkipthisAd_Paper.