Professional services are tough to market. The selling of advice is a delicate operation. PwC Canada operates a global brand locally. That requires customization based on intimacy with the market.


The brand is revered and storied. It has been around since there was a big ten, eight, and six. The leadership of PwC in Canada sought assistance to look at the market with a fresh pair of eyes and to help balance global brand management with local market realities.


A go-to-market program covered the competitive, clients needs, and PwC capabilities. This provided a fresh take on the brand by practices and geography. Tangible recommendations ensured local relevance and advantage in winning new clients. A follow on engagement saw Jeff deliver the keynote at the national marketing group’s convention.