Making the Best of Pitching
In the beginning, pitching was an innovative method of assessing if agency and client could work together. That was laudable but now these events take place in a bubble creating an artificial atmosphere seldom reflecting reality. As a proxy for an authentic relationship, the pitch process definitely falls short.
Yet, we are stuck with it and have to do it well. This paper suggests there are three categories critical to successful pitching: what you have to do or be penalized, what you have to do to stand out, and what you have to do to influence the decision. Read the paper: SC_Pitching_Paper.