Intoxicating Insights: Trends in Wine Branding

The popularity of wine is undeniable. It is more accessible but buying a bottle remains a confusing mystery. Historically, the wine industry has only looked at growing grapes and making a good product. There is now increasing emphasis on packaging, promoting and selling. We learned a good wine is made in the vineyard but a great wine is made in the branding. Download the report and drink it in with your favourite vino SC_2016_WineBranding.Web.