The Dumbing Down of Marketing

Marketers are on a dangerous course. They are over simplifying to the point of irrelevance. This demeans their audiences’ intelligence and deprives them of the information needed to make a sound purchase decision. There is growing evidence that less is definitely less in marketing. The professions runs the risk of alienating customers who are more than willing and able to take the time, absorb and engage with smart and rich stories. SC_DumbingDown