Overview

DDB is synonymous with creativity. The brand goes back to 1949 when Mr. Doyle, Mr. Dane, and the most respected ad man of the 20th Century, Mr. Bill Bernbach opened its doors. Even though a brand is storied it still required fresh thinking.

Challenge

Speed, new technologies and sophisticated consumers prompted the need for DDB’s rebranding. This was daunting considering the agency’s incredible history. Internally, DDB Worldwide’s 10,000 employees had to see meaning and value in the change after all communications is their business.

Solution

A compelling story, fresh look and creative executions reinvigorated and brought the brand to life. The communications plan helped employees understood, adopted and consistently executed. It was fantastic to see the network embrace the brand and make it their own.