Start-ups are resource constrained. Time, money, and people are in short supply and everything is a priority.
This leads to branding neglect that has big impact later. There are too many unfortunate stories of awareness and customer acquisition being sacrificed at the hands of building “the perfect black box”.
Putting the brand story in place right away not only gains customers but woos investors, attracts talent and puts you on the radar of the media and potential partners.
Learn more by downloading the report SC_BrandingStartups.