Overview

Interbrand enjoys the position as leading global brand consultancy and an objective brand commentator. The greatest contributor to this position is Interbrand’s Best Global Brands Report.

Challenge

The ranking had been in existence for a number of years but was not gaining the recognition it richly deserved. The study needed a more creative communications plan to capitalize on the investment and importance.

Solution

Jeff established a companion report to broaden interest and attract more media. A focused marketing and public relations plan ensured maximum exposure. Rankings by industry and sector soon followed and the global ranking became the third most sought after study by Chief Executive Officers. Read the latest Interbrand report.