A New Consumer Optimism: 9 Trends Marketers Need to Know

It is hard enough to predict what will happen in the next quarter, let alone a year or five. Making predictions is both parlor and fool’s game. Extrapolating the future from current behavior makes much more sense. That is the purpose of this paper. We have examined existing consumer behavior and have a firm view of how people will view and treat brands going forward.

There is good news in all of this. In the next five years, consumers will shift their priorities and spending habits to secure a new definition of a better life and will reward brands that help make that happen and make the world a better place. This paper is based on Jeff’s Keynote presentation at the Procter & Gamble dinner at QMAC 2016.

Read the paper: SC_ConsumerOptimism_Paper_Web