A New Consumer Optimism: 9 Trends Marketers Need to Know

It is hard enough to predict what will happen in the next quarter, let alone a year or five. Making predictions is both parlor and fool’s game. Extrapolating the future from current behavior makes much more sense. That is the purpose of this paper.

We examined existing consumer behavior to determine how people will view and treat brands going forward.

In the next five years, consumers will shift their priorities and spending habits to secure a new definition of a better life and will reward brands that help make that happen and make the world a better place.

This paper is based on Jeff’s keynote presentation at the Procter & Gamble dinner at QMAC.

Read the paper: SC_ConsumerOptimism_Paper_Web