“There are certain things in which mediocrity is not to be endured, such as poetry, music, painting, public speaking.” Jean de la Bruyere
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I recently spoke at a client’s retreat and it marked the 125th time doing so. This does not include pitches and client presentations, guest lectures at schools, and media appearances. There has also been a large number of webinars, seminars, and panels. Along the way I have witnessed thousands of presentations representing the absolutely brilliant to the unbearably bad (I count some of my own in both camps).
Every conference provides old and new lessons in public speaking. Whether these events are valuable, necessary evils, boondoggles, idea stimulators, fiascos, ego-fests, networking opportunities, money grabs, or highly entertaining – one can take away something to apply when your turn to present comes up.
Given the experiences and observations accumulated, I have compiled ideas and lessons that work. In so doing, I avoid the obvious and well-stated ones. What follows should be extremely helpful when your turn at the podium comes up.
Why Do It?
“The problem with speeches isn’t so much not knowing when to stop, as knowing when not to begin.” Frances Rodman
Before even saying “yes” to an offer to present, one has to ask themself, “why do it?” I am not talking about the age-old question of comfort as a speaker but rather about motivation and value. I speak because I love to inform, entertain, and educate. A huge benefit to me personally is improving based on feedback and not just my presenting style but the content of the presentation. It makes me better in my profession. So here are key considerations when contemplating a speaking opportunity:
Are you doing it because you feel you must or because you enjoy it? If you enjoy it, the audience should enjoy you. Either way you can do it and perhaps do it well but if you truly enjoy doing it then you will more successful.
Speaking means you are a thought leader so is your content and skill in presenting top notch? Expectations are set long before the day arrives, make sure you can meet or, better yet, surpass them.
Can you commit to the entire event? From my experience it is best to be there for the entire conference or event to demonstrate commitment, network, and to see the content before and following your presentation. Attendees are disappointed when a speaker appears for only their time slot. Frankly, it makes you look like prima donna.
How do you fit with the overall conference and the speaker line up? Make sure the event is of quality (organizer, location, fellow speakers, audience). Also ensure your time slot makes sense for flow of content.
How sophisticated is the audience? Regardless, your content should err on the side of more complex. An attendee will appreciate being challenged versus being condescended to.
“There are only two types of speakers in the world. 1. The nervous and 2. Liars. “ Mark Twain
Making things look easy is hard. Presenters who exude a natural confidence are extremely well rehearsed. The percentage of speakers who are “naturals” is a lot lower than you would expect. More often we are subjected to speakers who read their slides, “umm” a lot, and make us as uncomfortable as they are. Here are a few questions to help guide your preparation to avoid being a dud:
What do you want them to remember? This is the best question to ask yourself in preparing your material and envisioning its presentation. Think about how you want them to describe you after (e.g., authoritative, compelling, intelligent, humorous).
Is rehearsing really necessary? YES. And do it a few times in front of a few different people. Have them ask questions as additional preparation. It is amazing to discover that what you thought was coherent is really messy and confusing.
How much is too much before content becomes overwhelming? Less is more definitely is true. Go deep on content not long. It was Dianna Booher who said, “If you can’t write your message in a sentence, you can’t say it in an hour.”
Do I need a theme? A theme is the rallying point for your content. A theme should be clear, concise and entertain. It is a great construct to engage with your audience and to communicate to them what you are addressing.
What is the best way to organize my content? That depends on the subject matter but once you arrive at what you think best, share it with the audience at the outset so they are prepared for length and for key areas within your presentation.
“Speech is power: speech is to persuade, to convert, to compel.” Ralph Waldo Emerson
Presenting is theater and your primary responsibility is to entertain. If your audience is entertained they will leave the room remembering something of value and hopefully it is the one message you planned. This means having a clear, compelling and differentiated point of view. So it is important to note:
Do you truly know your style? Do not stray far from who you really are. If you try to over impress it will come through. If you are too humble then it becomes slightly condescending. Audiences are a smart collective so stay real.
Should I be concerned with my first impression? It is important and you have to be confident. Among the best ways to accomplish this to engage your audience without any visual aid. Connect with them in a few simple, short words telling them how they will benefit from the presentation.
What will make me stand out? Try for that one unforgettable moment. Think of it as an unveiling of sorts. I often stop before key content and joke, “Now if there is one thing you should now tweet, this is it”. Create some drama and modulate your timing, as Mark Twain said, “The right word may be effective, but no word was ever as effective as a rightly timed pause.”
Learn From It
“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” Dale Carnegie
If you are speaking for the first time, manage your expectations. Speaking is a skill that takes time to master. Your first time will bring challenges but you will probably do much better than you think. If it does not go well, laugh it off and learn from the experience. 99% of the population is challenged by public speaking. Do not take it too seriously and take comfort from George Jessel who said, “The human brain starts working the moment you are born and never stops until you stand up to speak in public.”