“Jeff is a pleasure to collaborate with. He’s one of those “whole new mind” left brain + right brain guys. Very strategic, and an idea machine. He’s a YES! it can be done person.”
Jeff’s expertise in branding and marketing led to the opening of Swystun Communications in 2012. The agency focuses on the intersection of business and brand strategy.
Prior, he was Chief Communications Officer at DDB Worldwide heading marketing and corporate communications. DDB has over 11,000 people in more than 90 countries with amazing clients like AT&T, Clorox, Telefonica, Unilever, J&J, McDonalds, Volkswagen, PepsiCo, IKEA, Purina, and Philips.
At Interbrand, Jeff was Chief Marketing Officer overseeing marketing and business development. Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. At Price Waterhouse, he was a Principal Consultant in Marketing & Customer Management, he also developed and delivered methodologies in strategy and marketing.
A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries.
Jeff has edited The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; Best Chinese Brands. And authored papers including Brand Consistency; Why We Share; Pricing Strategies & Branding; and Global Branding.
Books quote Jeff including Beyond Borders: Communication Modernity & History; Branding the Nation: The Global Business of National Identity; Business and Society: Ethics and Stakeholder Management; Why Mexicans Don’t Drink Molson; The Nature of Marketing; Marketing Management in China; The Copywriter’s Toolkit; and Brand from the Inside.
Over 75 publications have featured Jeff including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.
CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.
ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. His book, Why Marketing Works, won the Publish or Perish content and debuted at #1 in Advertising on Amazon.