“Jeff produced the insights that shaped our agency’s positioning. He coaxes direct and honest feedback from people, ensuring authenticity and accuracy from the process. Even better, Jeff combines thoughtfulness and humor with strategic thinking.”

David Gong, Head of Marketing, PMG

A Deloitte, Inc., and Entrepreneur fastest growing company, Ad Age Best Places to Work six years in a row, and AdWeek‘s 2021 Breakthrough Media Agency of the Year


Jeff’s expertise in branding and marketing led to the opening of Swystun Communications in 2012. Prior, he was Chief Communications Officer at DDB Worldwide, the most awarded ad agency. At Interbrand, Jeff was the first Global Chief Marketing Officer for the world’s leading brand consultancy.

He’s held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. At PW, Jeff authored many of the firm’s consulting strategies and methodologies.

Jeff has appeared at over 100 conferences in over 25 countries.

As writer and editor, he has produced The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; Best Chinese Brands; Brand Consistency; and Pricing Strategies & Branding.

Jeff appears in Beyond Borders; Branding the Nation; Why Mexicans Don’t Drink Molson; The Nature of Marketing; Marketing Management in China; The Copywriter’s Toolkit; and Brand from the Inside.

The Wall Street Journal, Newsweek, StrategyAdvertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, and Rolling Stone have quoted Jeff.

CNBC, USA Today, Toronto Star and BNN call him a branding guru.

ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. His book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.