A Brand Quarterly Marketing Thought Leader.
Jeff’s expertise in business strategy, branding and marketing led to the opening of Swystun Communications in 2012. SC is a boutique agency focused on the intersection of business and brand strategy.
Prior, Jeff was Chief Communications Officer at DDB Worldwide heading branding & marketing, corporate communications and staff training. DDB has over 11,000 people in more than 90 countries with amazing clients like AT&T, Clorox, Telefonica, Unilever, Johnson & Johnson, McDonalds, Volkswagen, PepsiCo, IKEA, Purina, and Philips.
At Interbrand, Jeff was Global Director of Marketing & Innovation. He chaired the strategy, brand valuation and awards committees and headed the Interbrand Foundation. Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. At Price Waterhouse he was a member of the competitive intelligence program and global positioning task force, he also developed and delivered methodologies in strategy and marketing.
A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries.
He edited The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; Best Chinese Brands. Jeff has authored many papers including Brand Consistency; Why We Share; Pricing Strategies & Branding; and Global Branding.
Jeff is quoted in Beyond Borders: Communication Modernity & History; Branding the Nation: The Global Business of National Identity; Business and Society: Ethics and Stakeholder Management; Strategy and the Fat Smoker; Why Mexicans Don’t Drink Molson; The Nature of Marketing; Marketing Management in China; The Copywriter’s Toolkit; and Brand from the Inside.
Over 200 publications have quoted Jeff including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.
CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.
ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. He is excited to have his book, Why Marketing Works, hit the market.