A 2016 Brand Quarterly Marketing Thought Leader.
Jeff’s twenty years in global business strategy, branding and marketing led to the opening of Swystun Communications in 2012. A boutique agency focusing on the intersection of business and brand strategy. While providing services to many industries, the focus is on professional services spanning creative agencies, law firms, consulting businesses, accounting firms and others who provide special services.
Prior, Jeff was Chief Communications Officer at DDB Worldwide heading branding & marketing, corporate communications and staff training. DDB has over 11,000 talented people in more than 90 countries with amazing clients including AT&T, Clorox, Telefonica, Unilever, Johnson & Johnson, McDonalds, Volkswagen, PepsiCo, IKEA, Purina, and Philips.
Previously at Interbrand, Jeff was Global Director of Marketing & Innovation. He chaired the strategy, brand valuation and awards committees and headed the Interbrand Foundation. Jeff has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. At Price Waterhouse he led the competitive intelligence program, global positioning task force, and developed and delivered methodologies in strategy and marketing.
A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries.
He edited The Brand Glossary (now in 4 languages); The Brand Marketers Report; Best Global Brands; People-First Design; Best Canadian Brands; Best Chinese Brands; author of many papers including Brand Consistency; Why We Share; Pricing Strategies & Branding; Catalysts for Branding; and Global Branding.
Jeff is quoted in the books Beyond Borders: Communication Modernity & History; Branding the Nation: The Global Business of National Identity; Business and Society: Ethics and Stakeholder Management; Strategy and the Fat Smoker; Why Mexicans Don’t Drink Molson; The Nature of Marketing; Marketing Management in China; The Copywriter’s Toolkit; Brand from the Inside; and The Visionary Package. Over 250 publications have quoted Jeff including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.
CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.
ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. He is excited to have his book, Needs & Wants: The Universal Truths of Marketing, hit the market.