Is anyone else puzzled by searches for top marketing talent? I am often approached by brands and search professionals who excite me for amazing roles. Then comes the fine print.
This piece is not about silly titles like CMO and CRO and CGO, though that issue is directly related. The top marketing jobs now carry ridiculously unrealistic expectations related to grand titles. Whatever happened to VP Marketing (and a VP Sales)?
The grandiosity assumed by super CMO’s has hurt marketing within businesses. Once we demanded a seat at the executive table, now most marketers fall short on deserving to sit there. It has had another impact. Every company wants a CMO or so they think. Take into account these searches found online this week. These are the first paragraphs of three different searches.
Change the World
We are seeking a dynamic CMO to join us in developing a brand funded by people who are passionate about improving the way humanity interacts in the modern age. This is not your typical, everyday corporate work environment. This is not another 10¢ job opportunity. This is a chance to literally change the world as we know it and to build something people around the globe will cherish for decades to come. It is likely that your past pursuits have been leading you here all along… to do this… with us… at this very special moment in history.
Save Us, Please!
YYYYY is seeking a Chief Revenue Officer to drive strong, profitable revenue growth ($100M+) by building on our customer-focused organization and effectively implementing go-to-market strategies. The CRO will work closely with the President, Leadership Team and Owner/Board to expand business development and company brand recognition and value. This role will have a strong understanding of SaaS-based cross-channel sales and marketing in the tech market space, as well as the ability to use a premium brand value proposition to create powerful community engagement, and a sales strategy that delivers rapid and robust sales growth across the following channels: direct sales, consumer business development, distribution/resale, international rights, and licensing. The CRO will act as role model, motivator, team leader, and culture builder, inspiring strong support of YYYYY’s core values.Read more