Finger Licking Good Goods

Branding is a new science and art. Most brands we recognize, laud and admire were birthed in the last few decades. That is certainly true of fast food. We can all name McDonalds, Burger King, A&W, Dairy Queen, Popeye’s, Wendy’s, and Taco Bell.

Those food spots still exist but there are exponentially more that are defunct like Burger
Chef (as featured in Mad Men), Burger Queen (yes, this existed), D’Lites, G.D. Ritzy’s, Mighty Casey’s, Red Barn, Shrimp Boats, and Wimpy Grills.

My all-time favourite of those around or gone is Kentucky Fried Chicken. Not KFC. That rebranded acronym stab at political correctness or food-righteousness does not resonate with me or represent how I truly feel. When I choose to eat Kentucky Fried Chicken it is because the chicken is deliciously DEEP-FRIED! Get your kale salads elsewhere!

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The Cost of Vice

Last week I visited my hometown of Winnipeg. Following a long walk along lovely Wellington Crescent to the city’s sprawling Assiniboine Park I stopped at a Starbucks. My small Pellegrino, a grande coffee and oatbar totaled north of CDN$10.00. No big surprise.

While soaking up the sun on the patio I spotted a gent who purchased a venti-something. He carried a bag containing two or more bottles from the provincial liquor retailer (we have a different system of selling in Canada). He wandered off the patio to smoke a cigarette at a respectable distance (it was Canada after all). I absently wondered what his annual spend was on these three habits or vices.

I don’t smoke, never have. Starbucks is a once-in-awhile thing, I have never been hip to the vibe. When it comes to drinking that is a different story, in a bar graph my bar and booze spending would spike. This is no morality tale. I am not preaching the cut of one habit or vice over the other. I am in no position to do so.

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10 Communications Challenges

Communications holds the power to change minds, prompt action and move the world. But it has to get better. It has to strive to be the best. In business communications, we have identified ten challenges that are standing in the way of it being better. These come from the breadth and depth of our work with leading brands and brands that want to lead.

Challenge #1

Everyone is talking about disruptions and innovation yet communications are predictable, safe and boring. Are you satisfied with being a me-too brand? Communications that are compelling and different are in short supply. Effort and spend are going up in smoke. Too few brands are bold.

Challenge #2

Communicators are attracted to shiny new toys and forget the fundamentals. Are you overcomplicating while missing the tried and true? Social media, V/R, video, SEO, programmatic – these are important tactics but they are that, tactics. What is missing is smart, sharp and penetrating strategies.

Challenge #3

Businesses think impersonally in terms of “audiences” and “targets” and “markets”. Do you really know who wants and needs what you have? The science and art of segmentation is a terrible state these days. The business schools teach it poorly and businesses employ it haphazardly. This leaves very real customers thinking you do not know them or care to.

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Tiny Muses: The Appeal of Writing Cabins

You do not have to be a writer to want a private little cabin…but it helps. The solitude, peace and focus could keep the words flowing. Here is a question, could you go without Internet in your small pad? Author Jonathan Franzen writes in the big city but on a computer without online connection. And that is the point, to make sense of the world either through fiction or nonfiction, you have to disconnect. Imagine doing so in any of these tiny muses.

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A Day With John Cheever

We are in the communications business. That means we are in the writing business. In addition to penning business and brand strategies and crafting marketing campaigns, we write fiction and non fiction.

Here is a short story from Jeff Swystun on Amazon currently ranked #400 in Literary Fiction/Satire and #425 Literary Fiction/Biographical. You can find it here on Amazon. This is the story’s description:

James Wolcott writing in  said, “If a tinge of melancholy haunts the cocktail hour, if a croquet mallet left derelict on the lawn evokes a broken merriment, if the bar car of a commuter train gives off a stale whiff of failed promise and bitter alimony, pause and pay homage to John Cheever. Light a bug candle on the patio in his honor. For Cheever—novelist, master of the short story, prolific diarist—is the patron saint of Eastern Seaboard pathos and redemption, the Edward Hopper of suburban ennui, preserving minor epiphanies in amber.”

Cheever’s short story, Reunion, gripped Jeff from the first read. It is absolutely succinct at 824 words but has the heft of a full-length novel. That tale and others of Cheever’s are referenced in this inventive short story that pays tribute to Cheever. It imagines a day with the writer in Manhattan and draws not only on his work but also his personal essays and the amazing biography penned by Blake Bailey. It explores the dark and light of being and being remembered.

Ten Great Lines From Literature

Prose can be incredibly powerful and one line can change your mind and your mood. Check out these ten amazing lines for a little inspiration and wonder.