Jeff Swystun on storytellers…
I learned long ago that people enjoy buying stories not products. They insert themselves into the narrative when deciding to try and buy a brand. They imagine themselves in a new car and connect with its advertising. The promise of an exotic vacation paints a vivid picture of the potential experience. Marketing has always been about storytelling.
What follows is a selection of quotes from famous writers speaking about their craft. In these are amazing lessons for marketers. The quotes cover motivation, preparation, effort, content, style, quality, challenges, criticism and reward. Each is absolutely applicable and relevant to those who plan and execute marketing strategies.
“The purpose of a writer is to keep civilization from destroying itself.” Albert Camus
“The purpose of writing is to inflate weak ideas, obscure poor reasoning and inhibit clarity.” Bill Watterson
“I just knew there were stories I wanted to tell.” Octavia E. Butler
“I write out of revenge.” William Goldman Read more