The Advantage of Critical Thinking

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Jeff argues that there is too much me-too marketing.

Jeff spoke at the Canadian Marketing Association’s 2014 National Convention and the presentation is now a paper. Download it here SC_SpeedKills_Paper_web. Tweets from audience members capture reaction to the content.

“A welcome call for a return to critical thinking in marketing.” Josephine Coombe

“@jeffswystun rockin it at #cmac says the ‘vast majority of businesses are mediocre’ and the pink shirt is fab!” Andrew Simon

“The majority of brands out there are mediocre. That’s why the same brands get celebrated over and over.” Kelly Mack

“It is not about speed, it is about better!” Douglas Foley

“Behind every concept, idea & challenge there is complexity. We lose the magic every time we over simplify.” Gabrielle James

“A deflated and dispirited employee base will never build anything great.” Allison Fraser

“#cmanc @jeffswystun Hallelujah! Simple and faster is not necessarily better. “Slow down to speed up”.” Brian Etking

“Thanks @jeffswystun we could not be happier at the response to your talk.” Canadian Marketing Association

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Jeff Talks Agency Strategy in Advertising Age

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What Digital Agency Clients, Staff and Lead

 

ers Say in Private
These Shops Market Themselves as Hip, but They’re Actually Pretty Old-School
By: Jeff Swystun

Digital agencies enjoy a reputation of being cool, cutting-edge and creative. They even have a bit of a bad-boy persona because they talk about challenging the status quo. Their offices are hip and their employees are hipsters. They are positioned as the future of marketing and advertising.

In the past year I have consulted to six digital agencies on branding and marketing. Between them they operate in over 12 countries, employing over 2,000. The results are revealing. First up is the dissatisfaction among employees. This cannot be attributed solely to the stereotypical millennial, because,many who shared these experiences were over 35. Comments included:

“We lecture clients about technology when our time and expense sheets are manual.”

“Fun perks promised are always sacrificed because of proposals or client work. I understand business is business, but don’t promise it if you only hand it out when convenient.” Read more