Who knew that pumpernickel could be so amorous. A high fibre, naturally dense bread baked by Germans hardly seems romantic or randy. That is why the choice of packaging photography is so intriguing and, downright, mystifying. My stepdaughter sent me a photo from her recent grocery shopping expedition. I thought it was a joke, something plucked from the Internet, perhaps faked.
It turns out this interesting choice of photo is the real deal. The stock photography looks originally shot for a dating site, underground after hours Berlin lounge, or adult toy. It sent me searching for an explanation. I discovered that Mestemacher celebrated its 150th anniversary last year and bills itself as, “The Lifestyle Bakery”. As a brander, I could have a lot of fun with that tagline.Read more