When I was a consultant at Deloitte and Price Waterhouse, I worked for a time in M&A. Not the deals, the actual coming together after the deal was signed, the integration. It was all about managing the human aspect. Could two cultures come together?
When I moved onto large strategy projects, much attention was made to the organizational chart. That is when I learned there is the organizational chart on paper, the one that is promoted, and then there is the one that shows how the organization actually worked (the one I had to figure out).
For the past 7 years my brand strategy consulting work has been mostly executive coaching (as much as I hate the term, “coaching”). I contend 20% of my work has involved the process of branding and 80% has been helping, directing, influencing, and bolstering the thinking and decisions of management.
All this experience has produced a single insight…business is all about human psychology. I know, that is not earthshattering. But put it this way, every human is fallible. Every business is made up of humans. Businesses are, therefore, fallible, imperfect, flawed. And here is a branding secret, that is what makes them great.
Enough. I am rambling. What I want to get to, is the criteria for evaluating a company’s culture. This will help career seekers. It will direct and ease mergers and acquisitions. It will help clients pick providers and providers seeking clients. It is the way to calculate connection and fit.Read more