I have spent a great amount of time in Manhattan. In the ’90’s, I was in the city for 5 months “reengineering” Price Waterhouse’s marketing in the five boroughs. Later, I commuted there twice a month from Canada for over eleven years, working for Interbrand and DDB Worldwide over that time. And there were many other visits too. In fact, I have probably “lived” in Manhattan for four or five years.
Times Square was gentrifying when I started taking in its sights, yet still plenty gritty. I often triple-checked that my wallet was still on my person but it was nothing like Midnight Cowboy. I do not think of it as a square. It more resembles a small valley framed by towering, brightly-lit odes to commercialism and capitalism. For over one hundred years this has been the case. The difference now is the volume of messages. Times Square is analogous to marketing and advertising overall, too much clutter, it is tough for messages to break through.
Three signs did an admirable job of standing out in Times Square.Read more