Entries by jscadmin

Storytelling is Problem-Solving

“Storytelling is not what I do for a living – it is how I do all that I do while I am living.” Donald Davis, Storyteller and Author Life throws at us a never-ending stream of challenges and opportunities. Much of our success and happiness depends on how we greet them. This is illustrated in […]

The Value of a Ski Lift Ticket

Ski areas and resorts claim a broad range of differentiators. Competition in the industry is fierce and leisure dollars more elusive so it requires creativity and innovation to fill chairlifts. Most ski resort executives will tell you it is all about snow, snow and hopefully, more snow. This assessment is not inaccurate but it is […]

The Welcome Return of McLuhanacy

Professor Marshall McLuhan is a fascinating fellow. His notable ideas: “the medium is the message” and “the global village” continue to inform and to prompt debate regarding their real meaning. Pundits argue that McLuhan predicted the World Wide Web thirty years before it was invented. His ideas covered metamedia, media ecology, figure and ground media, tetrad […]

Pop-Up Retail: Where Will It Go Next?

In 1997 Patrick Courrielche devised what was later called a one-day “ultimate hipster mall.” This is notable for two reasons. First, it was one of the first examples of what we know now as a pop-up retail. Second, I was unaware that the term “hipster” existed in 1997. My research shows it was coined in […]

Lessons from the Lemonade Stand

The dependable lemonade stand is not only an enduring summer icon but also a slice piece of trade rich with business lessons. This past summer I made a point of stopping at those I spotted. I learned that the exchange of flavored water for a few coins may appear simple but represents aspects critical to […]

The Evolution of the TV Tray Table

Remember those gaudily decorated, cheap metal fold-out trays? With the advent of a television in every home in the 1950’s, families soon needed a way to hold food and beverage items while watching one of the three available channels. The TV tray table quickly became a must-have. Their design and ubiquity make them an undeniable […]

The Ideal Brand Professional

Years ago I consulted to an extremely successful specialty printer. I was engaged to assist in international expansion. In a lighter moment, over some libations, the CEO shared a personal observation and irritation. “Why does everyone want to go into marketing?” he brusquely asked. Before I could answer he continued on stating there were great […]

Changing a Brand Name

This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already exist to inform you about the elements of an excellent brand name. A few of them will even share the methodologies that uncover names like Pinterest, iPad, or SoyJoy (too few because most […]

What’s the Story?

Telling Tales: Using Narrative Psychology in Branding Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our complex world cannot be dumbed downed, reduced to a vague […]