Entries by jscadmin

The Perils and Pleasures of Public Speaking

“There are certain things in which mediocrity is not to be endured, such as poetry, music, painting, public speaking.” Jean de la Bruyere This piece can be read below or download the nicely designed PDF and share around (PublicSpeaking). I recently spoke at a client’s retreat and it marked the 125th time doing so. This does […]

Missed Merger Opportunity?

Last November, Publicis Chairman and Chief Executive Maurice Lévy, announced a merger to create an “unmatched leader”. This combination of two agencies was orchestrated to “serve clients that are transforming into digitally-driven businesses in a marketplace that is undergoing a rapid pace of change”. Levy was heralding the union of SapientNitro and Razorfish. Both are veterans […]

This is not a Turf War: Consultancies as Agencies and Agencies as Consultancies

Consulting firms have always sized-up the marketing space as a potential service offering. They have flirted with it for decades. Most large-scale forays have ended up in retreat after just a few years. Meanwhile, ad agencies have long-looked to shore up their dusty, old revenue models and expand by purportedly delivering more strategic offers. This […]

The Marketing of Advice: Lessons in Professional Services Marketing

How do you differentiate a law firm? What makes an ad agency relevant? How can you tell one accounting firm from another? Can brand-building really help a consulting firm win more business? The business of professional services is to take away problems and to capture benefits. This is why they exist. This applies law firms, consultancies, […]