Entries by jscadmin

Why Aren’t Marketing Departments Run on a P&L?

Jay Baer has it right. Baer is a marketing consultant, speaker, and the author of book, Youtility. He said, “Make your marketing so useful people would pay you for it.” It is a wonderful notion. The quote gets at excellence in marketing while holding the practice accountable. It is strange that most marketing departments are […]

We Are Addicted to Stories

How many stories did you tell today? Think about that for a moment. I am not talking about the stories we tell ourselves because that is constant. Our head gets choked with rational and irrational sagas. I am talking just about the ones you tell. Did you share the tale of your commute with colleagues? […]

The Hot Dog Stand Story

This business fable has stayed with me since I first heard it in university. Over the years, interpretations have popped up at conferences, meetings and in articles. It is an entertaining tale offering different lessons depending on what is emphasized. Apologies to the original author. I would gladly give credit if I knew who you […]

How Blogging Has Influenced Writing

It is hard to comprehend that a new blog is created every 7.4 seconds. Nearly 3,000,000 posts are made public every day. Over 10,000 updates take place each hour. These statistics come from Technorati and prove that there is a hell of a lot of content in our world. The Internet and social media democratized […]

There Is Too Much Written Content

Every day your inbox is pummeled by content you forgot you signed up for (or probably didn’t). You are on Flipboard, Twitter, LinkedIn and a bunch of other time sucking “tools” you vow not to check but you do. It doesn’t help that you are “pinged” every minute like Pavlov’s dog. Texts and Facebook Messenger […]

Storytelling Good Reads

Enjoy this round up for recent and relevant storytelling articles. Some are geared to the practice of writing but you will find they can be applied in a commercial context to help drive your brand, marketing and advertising. Inciting Moments (find it here) From the Writers Write blog comes this education on two types of […]

The Right Place to Write

Tyler Moss, Managing Editor at Writer’s Digest, inspired me with a tweet today. Tyler shared this photo of Roald Dahl from 1979. It shows the author in the garden shed where he wrote many of his books—including Charlie & the Chocolate Factory. I was struck by the image. It is obviously far from opulent given locale […]

The Perils and Pleasures of Public Speaking

“There are certain things in which mediocrity is not to be endured, such as poetry, music, painting, public speaking.” Jean de la Bruyere This piece can be read below or download the nicely designed PDF and share around (PublicSpeaking). I recently spoke at a client’s retreat and it marked the 125th time doing so. This does […]