Consulting firms have always sized-up the marketing space as a potential service offering. They have flirted with it for decades. Most large-scale forays have ended up in retreat after just a few years. Meanwhile, ad agencies have long-looked to shore up their dusty, old revenue models and expand by purportedly delivering more strategic offers. This […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jscadmin contributed a whooping 147 entries.
Entries by jscadmin
Talk about a crowded category. It is tough to chew through all the options. How do you choose a gum brand? It is a rare product where price is not really a consideration. Let’s face it. Gum is a commodity. I would rather be a bottled water brand manager. When I walk up to the […]
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I was born in 1965 in Winnipeg, Manitoba. That sentence reads like a dual confession and I have one more to share before this is over but we will get to that shortly. Any how, from the 1960’s to 1990’s, wine took a backseat to beer and spirits in Canada. In Manitoba, Old Vienna beer and […]
How do you differentiate a law firm? What makes an ad agency relevant? How can you tell one accounting firm from another? Can brand-building really help a consulting firm win more business? The business of professional services is to take away problems and to capture benefits. This is why they exist. This applies law firms, consultancies, […]
This Truth Facts website positively nails what we encounter in daily life. It takes those insights and creates pithy charts to illustrate the finding. Let the smiles and head nodding begin.
This article originally appeared in The Globe and Mail. It works for Canada Goose, but how far can ‘made in Canada’ go? by Shelley White Sun, sand and surf are not three things we’re internationally renowned for in Canada. Yet one of our hottest exports of the moment is Shan, a line of chic, high-end […]
Too many business book lists are narrow in definition. As Robert Weider said, “Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” The Top-Drawer list is less traditional. That is why the list includes, and is […]
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote from our day at the dinner party. We tell that old friend about what has taken place with […]
Recently, I was named one of the 50 Over 50 Marketing Thought Leaders by Brand Quarterly. Beyond enjoying the honor and sharing my age with the publication’s entire readership, I was stumped by a bit of the process. BQ asked me to provide my “marketing mantra” and how it makes better marketers. It seemed like […]