In 1906, O Henry penned his short story, By Courier. It runs just shy of 1,500 words, yet, it is packed with entertaining and fascinating lessons in communications. I am not talking about the craft of short story writing but rather O Henry’s lessons on how intended messages are not always received as intended. If you […]
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Entries by jscadmin
“There are certain things in which mediocrity is not to be endured, such as poetry, music, painting, public speaking.” Jean de la Bruyere This piece can be read below or download the nicely designed PDF and share around (PublicSpeaking). I recently spoke at a client’s retreat and it marked the 125th time doing so. This does […]
We invite you to download this collection of quotes that goes beyond the well-known. Just hit here (Parrot) for over 40 pages of cool and inspirational thinking.
Read this piece below or download the nicely designed PDF (Taglines). It is ironic that a short bit of writing used to concisely convey an idea is called different names. These communication devices go by slogan, catchphrase, motto or tagline. For the sake of this piece and my preference, I call them taglines. Slogans possess a […]
Last November, Publicis Chairman and Chief Executive Maurice Lévy, announced a merger to create an “unmatched leader”. This combination of two agencies was orchestrated to “serve clients that are transforming into digitally-driven businesses in a marketplace that is undergoing a rapid pace of change”. Levy was heralding the union of SapientNitro and Razorfish. Both are veterans […]
Consulting firms have always sized-up the marketing space as a potential service offering. They have flirted with it for decades. Most large-scale forays have ended up in retreat after just a few years. Meanwhile, ad agencies have long-looked to shore up their dusty, old revenue models and expand by purportedly delivering more strategic offers. This […]
Talk about a crowded category. It is tough to chew through all the options. How do you choose a gum brand? It is a rare product where price is not really a consideration. Let’s face it. Gum is a commodity. I would rather be a bottled water brand manager. When I walk up to the […]
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I was born in 1965 in Winnipeg, Manitoba. That sentence reads like a dual confession and I have one more to share before this is over but we will get to that shortly. Any how, from the 1960’s to 1990’s, wine took a backseat to beer and spirits in Canada. In Manitoba, Old Vienna beer and […]
How do you differentiate a law firm? What makes an ad agency relevant? How can you tell one accounting firm from another? Can brand-building really help a consulting firm win more business? The business of professional services is to take away problems and to capture benefits. This is why they exist. This applies law firms, consultancies, […]