Entries by jscadmin

This is not a Turf War: Consultancies as Agencies and Agencies as Consultancies

Consulting firms have always sized-up the marketing space as a potential service offering. They have flirted with it for decades. Most large-scale forays have ended up in retreat after just a few years. Meanwhile, ad agencies have long-looked to shore up their dusty, old revenue models and expand by purportedly delivering more strategic offers. This […]

The Marketing of Advice: Lessons in Professional Services Marketing

How do you differentiate a law firm? What makes an ad agency relevant? How can you tell one accounting firm from another? Can brand-building really help a consulting firm win more business? The business of professional services is to take away problems and to capture benefits. This is why they exist. This applies law firms, consultancies, […]

Top-Drawer Business Books of 2016

Too many business book lists are narrow in definition. As Robert Weider said, “Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” The Top-Drawer list is less traditional. That is why the list includes, and is […]