The marketing of professional services firms is tough stuff. Whether it is accounting, advertising, architecture, or consulting firms, you name it, there is tons of competition and finding a unique position for the business is elusive. How about law firms? There are over 50,000 law firms in the United States with two or more lawyers, […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jscadmin contributed a whooping 152 entries.
Entries by jscadmin
We are in the communications business. That means we are in the writing business. In addition to penning business and brand strategies and crafting marketing campaigns, we write fiction and non fiction. Here is a short story from Jeff Swystun on Amazon currently ranked #400 in Literary Fiction/Satire and #425 Literary Fiction/Biographical. You can find it here […]
Jay Baer has it right. Baer is a marketing consultant, speaker, and the author of book, Youtility. He said, “Make your marketing so useful people would pay you for it.” It is a wonderful notion. The quote gets at excellence in marketing while holding the practice accountable. It is strange that most marketing departments are […]
How many stories did you tell today? Think about that for a moment. I am not talking about the stories we tell ourselves because that is constant. Our head gets choked with rational and irrational sagas. I am talking just about the ones you tell. Did you share the tale of your commute with colleagues? […]
Prose can be incredibly powerful and one line can change your mind and your mood. Check out these ten amazing lines for a little inspiration and wonder.
This business fable has stayed with me since I first heard it in university. Over the years, interpretations have popped up at conferences, meetings and in articles. It is an entertaining tale offering different lessons depending on what is emphasized. Apologies to the original author. I would gladly give credit if I knew who you […]
It is hard to comprehend that a new blog is created every 7.4 seconds. Nearly 3,000,000 posts are made public every day. Over 10,000 updates take place each hour. These statistics come from Technorati and prove that there is a hell of a lot of content in our world. The Internet and social media democratized […]
Every day your inbox is pummeled by content you forgot you signed up for (or probably didn’t). You are on Flipboard, Twitter, LinkedIn and a bunch of other time sucking “tools” you vow not to check but you do. It doesn’t help that you are “pinged” every minute like Pavlov’s dog. Texts and Facebook Messenger […]
Enjoy this round up for recent and relevant storytelling articles. Some are geared to the practice of writing but you will find they can be applied in a commercial context to help drive your brand, marketing and advertising. Inciting Moments (find it here) From the Writers Write blog comes this education on two types of […]
Tyler Moss, Managing Editor at Writer’s Digest, inspired me with a tweet today. Tyler shared this photo of Roald Dahl from 1979. It shows the author in the garden shed where he wrote many of his books—including Charlie & the Chocolate Factory. I was struck by the image. It is obviously far from opulent given locale […]