Through my career in branding I have joked, “If I had a nickel for every time I said, ‘a brand is not a logo’…”. Repetition may rankle and accuracy appear obvious but neither rob the statement of its truth. Check out these branding truisms and see if you agree…especially the last one.
This author has yet to write their bio.Meanwhile lets just say that we are proud jscadmin contributed a whooping 127 entries.
Entries by jscadmin
Since I have been in branding and that is not a short time, strategists and creatives have had fun with brands and the notion of branding. When not using branding to advance businesses, these folks find ways to mash things up or pay homage to the power of a brand … often with bizarre mixes […]
Congratulations to our colleague, Rick Nason, on the publication of his new book, It’s Not Complicated. Thanks so much for the generous acknowledgment and for the quote in the book. We had fun reviewing it on Amazon… Rick provides “a new way to think about business problems and issues”. This is explained throughout as understanding the […]
In this time of all things digital it is fun to see big brands going “analog”. Promotional merchandise or merch or schwag is hot right now. And I love that it is. Perhaps I am dating myself but promotions were always a fun part of the marketing mix for me. KCF loves to print the […]
There are definite trends in brand naming. Some become faddish and others earn iconic status. Think of the advertising industry. While at DDB we would joke about changing the name to Tartan Elephant or Lollipop Attack. This was to sarcastically compete with Big Spaceship, 72 and Sunny, and Blammo, and others. Now you have dropped […]
The force that was the British Invasion had never been experienced before nor has there been anything like it since. It has been examined for its musical influence which was considerable. What has not been covered is the role marketing played. There is much to learn from how these bands deliberately and accidentally built their brands. […]
Before bookstores became dinosaurs I worshipped within their walls. The Strand in New York, Chapters in Toronto, Barnes & Noble in Chicago, and Nicholas Hoare in Ottawa. Now bookstores sell more tchotchkes than actual books (but that is another story). One section that never drew me in was “Self Help” books. That category was always […]
It has been called the most dangerous title in business and many pundits have suggested it does not work and should be banished. No role in the last fifteen years has been scrutinized and debated more than the Chief Marketing Officer. Businesses have struggled with the title and role since it was first coined not […]
The advertising greats who dominated Madison Avenue in the 1950’s and 1960’s left the industry an incredible legacy. Among the assets passed down and still passionately referenced are their quotes. Taken in the aggregate these bon mots represent key philosophies of business and communication. It is amazing how timeless these musings and lessons remain. Yet, […]
William Henry wrote In Defense of Elitism in 1994. Though the title may come across as pompous the book is actually a rallying cry for curiosity, exploration, and discovery for all. Henry was the Pulitzer Prize-winning culture critic for Time magazine. The book was slammed by critics as a very thinly veiled stab at egalitarianism. In fact, it […]