This business fable has stayed with me since I first heard it in university. Over the years, interpretations have popped up at conferences, meetings and in articles. It is an entertaining tale offering different lessons depending on what is emphasized. Apologies to the original author. I would gladly give credit if I knew who you […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jscadmin contributed a whooping 147 entries.
Entries by jscadmin
It is hard to comprehend that a new blog is created every 7.4 seconds. Nearly 3,000,000 posts are made public every day. Over 10,000 updates take place each hour. These statistics come from Technorati and prove that there is a hell of a lot of content in our world. The Internet and social media democratized […]
Every day your inbox is pummeled by content you forgot you signed up for (or probably didn’t). You are on Flipboard, Twitter, LinkedIn and a bunch of other time sucking “tools” you vow not to check but you do. It doesn’t help that you are “pinged” every minute like Pavlov’s dog. Texts and Facebook Messenger […]
Enjoy this round up for recent and relevant storytelling articles. Some are geared to the practice of writing but you will find they can be applied in a commercial context to help drive your brand, marketing and advertising. Inciting Moments (find it here) From the Writers Write blog comes this education on two types of […]
Tyler Moss, Managing Editor at Writer’s Digest, inspired me with a tweet today. Tyler shared this photo of Roald Dahl from 1979. It shows the author in the garden shed where he wrote many of his books—including Charlie & the Chocolate Factory. I was struck by the image. It is obviously far from opulent given locale […]
In 1906, O Henry penned his short story, By Courier. It runs just shy of 1,500 words, yet, it is packed with entertaining and fascinating lessons in communications. I am not talking about the craft of short story writing but rather O Henry’s lessons on how intended messages are not always received as intended. If you […]
“There are certain things in which mediocrity is not to be endured, such as poetry, music, painting, public speaking.” Jean de la Bruyere This piece can be read below or download the nicely designed PDF and share around (PublicSpeaking). I recently spoke at a client’s retreat and it marked the 125th time doing so. This does […]
We invite you to download this collection of quotes that goes beyond the well-known. Just hit here (Parrot) for over 40 pages of cool and inspirational thinking.
Read this piece below or download the nicely designed PDF (Taglines). It is ironic that a short bit of writing used to concisely convey an idea is called different names. These communication devices go by slogan, catchphrase, motto or tagline. For the sake of this piece and my preference, I call them taglines. Slogans possess a […]
Last November, Publicis Chairman and Chief Executive Maurice Lévy, announced a merger to create an “unmatched leader”. This combination of two agencies was orchestrated to “serve clients that are transforming into digitally-driven businesses in a marketplace that is undergoing a rapid pace of change”. Levy was heralding the union of SapientNitro and Razorfish. Both are veterans […]