Entries by jscadmin

Ad Greats on Social Media

The advertising greats who dominated Madison Avenue in the 1950’s and 1960’s left the industry an incredible legacy. Among the assets passed down and still passionately referenced are their quotes. Taken in the aggregate these bon mots represent key philosophies of business and communication. It is amazing how timeless these musings and lessons remain. Yet, […]

The Slow Decay of Substantive Content

William Henry wrote In Defense of Elitism in 1994. Though the title may come across as pompous the book is actually a rallying cry for curiosity, exploration, and discovery for all. Henry was the Pulitzer Prize-winning culture critic for Time magazine. The book was slammed by critics as a very thinly veiled stab at egalitarianism. In fact, it […]

Ban the Elevator Pitch

Warning! This will take longer than 30 seconds to read. Recently I was at a lunch with an interesting group. Two of the folks were the founders of a start-up and the other two were from an advertising agency. I was present to act as a bridge having been charged with articulating the new entity’s […]

The Cost of Vice

Last week I visited my hometown of Winnipeg. Following a long walk along lovely Wellington Crescent to the city’s sprawling Assiniboine Park I stopped at a Starbucks. My small Pellegrino, a grande coffee and oatbar totaled north of CDN$10.00. No big surprise. While soaking up the sun on the patio I spotted a gent who […]

10 Communications Challenges

Communications holds the power to change minds, prompt action and move the world. But it has to get better. It has to strive to be the best. In business communications, we have identified ten challenges that are standing in the way of it being better. These come from the breadth and depth of our work with […]

Dissecting FT Weekend’s New Branding

Two months ago The Financial Times refreshed FT Weekend. This was introduced through an integrated marketing campaign “aimed at a growing readership who favour the immersive experience of print on the weekend while remaining highly engaged with digital journalism during the week.” That is an insightful and challenging objective. What piqued my interest was the […]

Law Firm Marketing

The marketing of professional services firms is tough stuff. Whether it is accounting, advertising, architecture, or consulting firms, you name it, there is tons of competition and finding a unique position for the business is elusive. How about law firms? There are over 50,000 law firms in the United States with two or more lawyers, […]

We Are Addicted to Stories

How many stories did you tell today? Think about that for a moment. I am not talking about the stories we tell ourselves because that is constant. Our head gets choked with rational and irrational sagas. I am talking just about the ones you tell. Did you share the tale of your commute with colleagues? […]

The Hot Dog Stand Story

This business fable has stayed with me since I first heard it in university. Over the years, interpretations have popped up at conferences, meetings and in articles. It is an entertaining tale offering different lessons depending on what is emphasized. Apologies to the original author. I would gladly give credit if I knew who you […]

How Blogging Has Influenced Writing

It is hard to comprehend that a new blog is created every 7.4 seconds. Nearly 3,000,000 posts are made public every day. Over 10,000 updates take place each hour. These statistics come from Technorati and prove that there is a hell of a lot of content in our world. The Internet and social media democratized […]