Entries by jscadmin

A Mad Message

Professor Marshall McLuhan is an interesting chap. His notable ideas: “the medium is the message” and “the global village” continue to inform (and to prompt debate). Some argue that McLuhan predicted the World Wide Web almost thirty years before it was invented. His ideas also covered metamedia, media ecology, figure and ground media, tetrad of […]

The Origins of “Marketing”

“To Market, To Market”, so goes the nursery rhyme first referenced in 1598. It was passed from generation to generation for two hundred years until printed in Songs for the Nursery in 1805. As a result, it spread and it is thought that families changed the words producing relevant variations. My favorite stanza from the […]

Choice & Clutter

The average American supermarket now carries 48,750 items, according to the Food Marketing Institute, more than five times the number in 1975. Britain’s Tesco stocks 91 different shampoos, 93 varieties of toothpaste and 115 of household cleaner. In addition to the range of choice in even the most basic brand categories, consumers receive over 5,000 […]

High Symbolic Value

Leading brands have a crystal clear understanding of how they interact with customers. The desired experience is planned and anticipated as much as possible. But perhaps their most admirable quality is the brand’s ability to learn from each customer interaction and adjust accordingly. One segment that does this well is luxury. Luxury brands are premised […]

Is There “Non-Content Marketing”?

The marketing world has finally discovered that honest and valuable content makes a difference in interacting with consumers. Not surprisingly, marketers had to name and define this activity. It is called “Content Marketing” and definitions abound but it is meant to encompass all marketing formats involving the creation or sharing of content for the purpose […]

The Pursuit of Mediocrity

“Today, even critical books about ideas are expected to be prescriptive, to conclude with simple, step-by-step solutions to whatever crisis they discuss. Reading itself is becoming a way out of thinking.” William Henry wrote this in 1994 in his book, In Defense of Elitism. I have to report that he was accurate but may have […]

‘Top-Drawer’ Business Books 2011

Books are highly subjective – what appeals to some may not appeal to others. Business books specifically tend to resonate best when they address a pressing issue or interest and when they provide inspiration. In previous years, I have contributed lists of the “best” business and marketing books. I have assembled my own and conducted […]