Entries by jscadmin

It is Tough to Be Original

I have always wanted to be an investigative journalist and blow a story wide open. Something on par with Watergate would suffice. Then I really thought I had my own ‘Deep Throat’ in the form of Netflix. This provider of on-demand Internet streaming media distributes content that is an archival treasure trove of pop culture. […]

Lululemon Sheerly You’re Joking

Losing $67 million on a massive recall of one of your signature products is serious business. More sheer than normal products, dye leaking from some of the brightly colored pieces and other quality issues are undeniably serious. So Lululemon Athletica Inc. has responded very seriously. Chief product officer Sheree Waterson has been let go. The […]

Social Media is All About the Details

Social media is an ongoing experiment that continues to perplex many companies. The challenging (and fun) part of social media has been figuring out if, where, and how a company should play. The variables are a veritable Rubik’s Cube of choices. Many companies think they nailed the strategy but fail to anticipate the day-to-day details. […]

Jeff Talks Blackberry

RIM, Reinvention & Canadian Pride Jeff joined the national CBC Radio program The Current with host Anna Maria Tremonte and fellow guest Tamsin McMahon, an Associate Editor at Macleans Magazine to discuss the Blackberry Brand. Hear the interview and checkout all the coverage here…CBC/Blackberry. Jeff thanks the CBC, Anna Maria, Idella, Vanessa, Jessica, and Tamsin for […]

Nonprofit Brands Depress

Did you know that the World WildLife Fund’s mission is “to build a future in which people live in harmony with nature”? You probably did because over the last several years this organization has grown in influence and now touts 5 million supporters and 5,000 staff. It also appears to sport a serious advertising and awareness […]

‘Top-Drawer’ Business Books 2012

It is that time of year again when media is flooded with predictions for the coming year and retrospectives on the year ending. A related practice is to put together a ‘top ten’ or ‘best of category’ list. Through the years, I have contributed “best” business and marketing book list for various websites and magazines. […]

You Had Me At Gin

I appreciate cool packaging but in the case of liquor am usually quite happy just with the liquid. Now Bombay Sapphire is being distributed a “The Electro Global Travel Retail pack”, a limited edition gift pack using electroluminescence. Electroluminescent ink is used to light up the Bombay Sapphire design, accentuating the motto, “Infused with Imagination”. […]

Branding and Superstorm Sandy

Jeff comments on how brands respond to a disaster in USA Today… Businesses Step Up to Aid Victims of Superstorm Sandy by Laura Petrecca Many businesses are helping, but those that don’t come across as sincere in their aid efforts — and appear to be capitalizing on a tragic situation — can raise consumer ire. […]

Country Branding Challenges

The following article comes from The Smithsonian. It mentions the slogan of Chile, Allways Surprising, work I was happy to lead while at Interbrand. I remain proud to have coined the slogan for a truly diverse and surprising country. It was a tremendous project originally meant only for Chilean exports but was soon purloined by […]