Entries by jscadmin

Did You Watch That New Book?

The publishing industry continues to grow and more people are reading more often. Two trade groups, the Association of American Publishers and the Book Industry Study Group, compiled a recent survey called BookStats. The survey revealed that e-books now account for 20% of publishers’ revenues. That is both impressive and not surprising. The concern that […]

Jeff Talks Agency Strategy in Advertising Age

What Digital Agency Clients, Staff and Lead   ers Say in Private These Shops Market Themselves as Hip, but They’re Actually Pretty Old-School By: Jeff Swystun Digital agencies enjoy a reputation of being cool, cutting-edge and creative. They even have a bit of a bad-boy persona because they talk about challenging the status quo. Their […]

It is Tough to Be Original

I have always wanted to be an investigative journalist and blow a story wide open. Something on par with Watergate would suffice. Then I really thought I had my own ‘Deep Throat’ in the form of Netflix. This provider of on-demand Internet streaming media distributes content that is an archival treasure trove of pop culture. […]

Lululemon Sheerly You’re Joking

Losing $67 million on a massive recall of one of your signature products is serious business. More sheer than normal products, dye leaking from some of the brightly colored pieces and other quality issues are undeniably serious. So Lululemon Athletica Inc. has responded very seriously. Chief product officer Sheree Waterson has been let go. The […]

Social Media is All About the Details

Social media is an ongoing experiment that continues to perplex many companies. The challenging (and fun) part of social media has been figuring out if, where, and how a company should play. The variables are a veritable Rubik’s Cube of choices. Many companies think they nailed the strategy but fail to anticipate the day-to-day details. […]

Jeff Talks Blackberry

RIM, Reinvention & Canadian Pride Jeff joined the national CBC Radio program The Current with host Anna Maria Tremonte and fellow guest Tamsin McMahon, an Associate Editor at Macleans Magazine to discuss the Blackberry Brand. Hear the interview and checkout all the coverage here…CBC/Blackberry. Jeff thanks the CBC, Anna Maria, Idella, Vanessa, Jessica, and Tamsin for […]

Nonprofit Brands Depress

Did you know that the World WildLife Fund’s mission is “to build a future in which people live in harmony with nature”? You probably did because over the last several years this organization has grown in influence and now touts 5 million supporters and 5,000 staff. It also appears to sport a serious advertising and awareness […]