Who reads books anymore? Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month. It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your […]
Read a few excerpts from Why Marketing Works. Pabst Blue Ribbon refuses to market and Lacoste had to get fancy when it broke into America. Plus much more…WMW.
We use metaphors, quotes, and analogies in writing and books all the time, but what about metaphors, quotes, and analogies about writing and books that apply to life? No surprise, there are tons. Novelist Brian Faulkner wrote one that has tons of variants but shares the same lesson, “Life is like a book. There are […]
McCann Paris cleverly tells three different tales using business cards. The campaign is for The Good Life, a business and lifestyle magazine. The three ads tell stories of trips, shopping and work. Fun stuff, especially the trip gone wrong a la The Hangover.
Why should a book have a newsletter? Because it is so chock full of good stuff worthy of sharing! Get the 2nd Quarter, 2019 Why Marketing Works Newsletter here.
Read this piece below or download the nicely designed PDF (Taglines). It is ironic that a short bit of writing used to concisely convey an idea is called different names. These communication devices go by slogan, catchphrase, motto or tagline. For the sake of this piece and my preference, I call them taglines. Slogans possess a […]
Marketers and ad professionals are attracted to shiny new toys. They look to technology as a panacea for reaching and influencing buyer behaviour. Newspapers, radio, tv, the Internet, big data, social media, AI, and whatever is next. There is one thing missing in this equation. The fact is all great ads regardless of medium or […]
Two months ago, it was all about the Fyre Festival. Remember? Two documentaries came out nearly simultaneously. Netflix streamed the more cleverly titled, Fyre: The Greatest Party That Never Happened while competitor Hulu broadcast, Fyre Fraud. You would have to been trapped in your car in a blizzard for the month of January not to […]
During the 1964 Presidential election, Lyndon B. Johnson’s campaign approached the ad agency DDB for a particular type of television ad. The result was “Daisy”, sometimes known as “Daisy Girl” or “Peace, Little Girl”. It aired just once and is credited with tarnishing Barry Goldwater’s run for the oval office. It never mentioned him by […]
Spoiler alert…this may be for design nerds only. Imagine extremely recognizable and memorable logos. What comes to mind? An Apple. A Golden Arch. A Swoosh. What comes to mind when you hear Bauhaus? No, it is not an Oktoberfest pop-up beer hall. The Staatliches Bauhaus, commonly known as the Bauhaus, was a German art school that ran from […]