Entries by jscadmin

Evidently Storytelling Works

Yesterday I passed an advertisement in Toronto’s underground PATH walkway in the downtown. Well, I probably passed scores without noticing. Oversized posters, television screens, storefronts, employees offering samples, consumers with purchases in bags with retailers logos. These were just a few examples of marketing on a relatively short walk to an ATM at my bank […]

Buy Now, Rationalize Later

This article originally appeared in The Toronto Star. Buy now, rationalize later. Advertisers are growing ever more sophisticated at understanding how emotions lead to sales. Some politicians have picked up on the lessons. Toronto marketing expert Jeff Swystun gets philosophical when he talks about the advertising game. “Plato wrote (that) ‘human behaviour flows from three […]

Consumer Misbehaviour

An episode of the U.S. version of the television comedy, The Office, involves a Halloween costume contest at the paper supplier Dunder Mifflin. The top prize is a discount book offering coupons from local businesses. The retail cost of the book is $40.00 that offers $15,000 in savings if all coupons are redeemed. One character […]

Mad Men Carousel: A Book Review

Okay, um, wow. I am positively blown away by Matt Zoller Seitz’s book, Mad Men Carousel. His sentences are paragraphs, paragraphs are chapters, and chapters an entire work in density not length. I mean this in the best possible way. I never knew that when Don was stopped at the railway tracks, he was contemplating suicide. […]

We Compare to the Top Brands

Have you noticed the same handful of businesses lead every brand ranking, are mentioned repeatedly at conferences, and are consistently referenced in books and articles? One cannot escape testimonials to Apple, Coca-Cola, McDonald’s, Harley-Davidson, and Disney. It is if there are only a handful of successful brands on the planet. Now it seems consumers believe […]

Marketing Lessons from British Bands

The force that was the British Invasion had never been experienced before nor has there been anything like it since. It has been examined for its musical influence which was considerable. What has not been covered is the role marketing played. There is much to learn from how these bands deliberately and accidentally built their brands. […]

Hiring the Right CMO

It has been called the most dangerous title in business and many pundits have suggested it does not work and should be banished. No role in the last fifteen years has been scrutinized and debated more than the Chief Marketing Officer. Businesses have struggled with the title and role since it was first coined not […]