Entries by jscadmin

Don’t Be Afraid of Long-Form Ads

There was a time when people actually read, and read a great deal. Now brands, marketers and advertisers, have catered to and hastened ever-shortening attention spans. Videos run in seconds, online ads pop up over-and-over again in seizure inducing ways, radio screams irrelevant call-to-actions. We have robbed consumers of their intellect by dumbing down both […]

Excited to Introduce a New Service!

Who reads books anymore?  Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month. It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your […]

How a Metaphor Can Trip Up Your Life

We use metaphors, quotes, and analogies in writing and books all the time, but what about metaphors, quotes, and analogies about writing and books that apply to life? No surprise, there are tons. Novelist Brian Faulkner wrote one that has tons of variants but shares the same lesson, “Life is like a book. There are […]

How’s this for Storytelling?

McCann Paris cleverly tells three different tales using business cards. The campaign is for The Good Life, a business and lifestyle magazine. The three ads tell stories of trips, shopping and work. Fun stuff, especially the trip gone wrong a la The Hangover.

Taglines…need to be all they can be

Read this piece below or download the nicely designed PDF (Taglines). It is ironic that a short bit of writing used to concisely convey an idea is called different names. These communication devices go by slogan, catchphrase, motto or tagline. For the sake of this piece and my preference, I call them taglines. Slogans possess a […]

The Back of a Napkin

Marketers and ad professionals are attracted to shiny new toys. They look to technology as a panacea for reaching and influencing buyer behaviour. Newspapers, radio, tv, the Internet, big data, social media, AI, and whatever is next. There is one thing missing in this equation. The fact is all great ads regardless of medium or […]

Why We Are So Obsessed with Privileged Crime?

Two months ago, it was all about the Fyre Festival. Remember? Two documentaries came out nearly simultaneously. Netflix streamed the more cleverly titled, Fyre: The Greatest Party That Never Happened while competitor Hulu broadcast, Fyre Fraud. You would have to been trapped in your car in a blizzard for the month of January not to […]