When I was a consultant at Price Waterhouse, I worked for a time in Mergers & Acquisitions. Not the deals, the actual coming together after the deal was signed, the integration. It was all about managing the human aspect. Could two cultures come together? When I moved onto large strategy projects, much attention was made […]
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Entries by jscadmin
There was a time when people actually read, and read a great deal. Now brands, marketers and advertisers, have catered to and hastened ever-shortening attention spans. Videos run in seconds, online ads pop up over-and-over again in seizure inducing ways, radio screams irrelevant call-to-actions. We have robbed consumers of their intellect by dumbing down both […]
It takes a certain vintage, I am speaking of human age, not a red wine or long-packaged Twinkie, to recall the magazine called, Spy. It was, to use an expression oft-used, fucking awesome. It ran from 1986 to 1998. Those were formative years for me. Actually, every year has been formative for me. I expect […]
Who reads books anymore? Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month. It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your […]
Read a few excerpts from Why Marketing Works. Pabst Blue Ribbon refuses to market and Lacoste had to get fancy when it broke into America. Plus much more…WMW.
We use metaphors, quotes, and analogies in writing and books all the time, but what about metaphors, quotes, and analogies about writing and books that apply to life? No surprise, there are tons. Novelist Brian Faulkner wrote one that has tons of variants but shares the same lesson, “Life is like a book. There are […]
McCann Paris cleverly tells three different tales using business cards. The campaign is for The Good Life, a business and lifestyle magazine. The three ads tell stories of trips, shopping and work. Fun stuff, especially the trip gone wrong a la The Hangover.
Why should a book have a newsletter? Because it is so chock full of good stuff worthy of sharing! Get the 2nd Quarter, 2019 Why Marketing Works Newsletter here.
Read this piece below or download the nicely designed PDF (Taglines). It is ironic that a short bit of writing used to concisely convey an idea is called different names. These communication devices go by slogan, catchphrase, motto or tagline. For the sake of this piece and my preference, I call them taglines. Slogans possess a […]
Marketers and ad professionals are attracted to shiny new toys. They look to technology as a panacea for reaching and influencing buyer behaviour. Newspapers, radio, tv, the Internet, big data, social media, AI, and whatever is next. There is one thing missing in this equation. The fact is all great ads regardless of medium or […]