Entries by jscadmin

Mad Men Carousel: A Book Review

Okay, um, wow. I am positively blown away by Matt Zoller Seitz’s book, Mad Men Carousel. His sentences are paragraphs, paragraphs are chapters, and chapters an entire work in density not length. I mean this in the best possible way. I never knew that when Don was stopped at the railway tracks, he was contemplating suicide. […]

Goodbye Static Tales

“Thus I rediscovered what writers have always known and have told us again and again: books always speak of other books, and every story tells a story that has already been told.” Novelist Umberto Eco was echoing (all pun intended) Charles Dickens who previously spoke of life as a “furious plagiarism”. This addresses the fun conundrum […]

We Compare to the Top Brands

Have you noticed the same handful of businesses lead every brand ranking, are mentioned repeatedly at conferences, and are consistently referenced in books and articles? One cannot escape testimonials to Apple, Coca-Cola, McDonald’s, Harley-Davidson, and Disney. It is if there are only a handful of successful brands on the planet. Now it seems consumers believe […]

Marketing Lessons from British Bands

The force that was the British Invasion had never been experienced before nor has there been anything like it since. It has been examined for its musical influence which was considerable. What has not been covered is the role marketing played. There is much to learn from how these bands deliberately and accidentally built their brands. […]

Hiring the Right CMO

It has been called the most dangerous title in business and many pundits have suggested it does not work and should be banished. No role in the last fifteen years has been scrutinized and debated more than the Chief Marketing Officer. Businesses have struggled with the title and role since it was first coined not […]

Ad Greats on Social Media

The advertising greats who dominated Madison Avenue in the 1950’s and 1960’s left the industry an incredible legacy. Among the assets passed down and still passionately referenced are their quotes. Taken in the aggregate these bon mots represent key philosophies of business and communication. It is amazing how timeless these musings and lessons remain. Yet, […]

The Slow Decay of Substantive Content

William Henry wrote In Defense of Elitism in 1994. Though the title may come across as pompous the book is actually a rallying cry for curiosity, exploration, and discovery for all. Henry was the Pulitzer Prize-winning culture critic for Time magazine. The book was slammed by critics as a very thinly veiled stab at egalitarianism. In fact, it […]

Ban the Elevator Pitch

Warning! This will take longer than 30 seconds to read. Recently I was at a lunch with an interesting group. Two of the folks were the founders of a start-up and the other two were from an advertising agency. I was present to act as a bridge having been charged with articulating the new entity’s […]

The Cost of Vice

Last week I visited my hometown of Winnipeg. Following a long walk along lovely Wellington Crescent to the city’s sprawling Assiniboine Park I stopped at a Starbucks. My small Pellegrino, a grande coffee and oatbar totaled north of CDN$10.00. No big surprise. While soaking up the sun on the patio I spotted a gent who […]