Entries by jscadmin

How Coke Co-Opted Santa Claus

This is an excerpt from the bestselling book, Why Marketing Works. Jeff mined the history of marketing and history overall, to find stories that inform, warn, and inspire marketers today. Coca-Cola has spent 130 years making its brand synonymous with happiness. And what’s a happier image than Santa Claus? According to the company’s website, Santa […]

How to Evaluate a Company’s Culture

When I was a consultant at Price Waterhouse, I worked for a time in Mergers & Acquisitions. Not the deals, the actual coming together after the deal was signed, the integration. It was all about managing the human aspect. Could two cultures come together? When I moved onto large strategy projects, much attention was made […]

Don’t Be Afraid of Long-Form Ads

There was a time when people actually read, and read a great deal. Now brands, marketers and advertisers, have catered to and hastened ever-shortening attention spans. Videos run in seconds, online ads pop up over-and-over again in seizure inducing ways, radio screams irrelevant call-to-actions. We have robbed consumers of their intellect by dumbing down both […]

Excited to Introduce a New Service!

Who reads books anymore?  Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month. It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your […]

How a Metaphor Can Trip Up Your Life

We use metaphors, quotes, and analogies in writing and books all the time, but what about metaphors, quotes, and analogies about writing and books that apply to life? No surprise, there are tons. Novelist Brian Faulkner wrote one that has tons of variants but shares the same lesson, “Life is like a book. There are […]

How’s this for Storytelling?

McCann Paris cleverly tells three different tales using business cards. The campaign is for The Good Life, a business and lifestyle magazine. The three ads tell stories of trips, shopping and work. Fun stuff, especially the trip gone wrong a la The Hangover.