Swystun Communications Capabilities Superb Read
This will make for a great airplane, beach or two-scotch reading. After two scotches, it may even seem brilliant. Download it here… SWYSTUN_Capabilities_2018.
Author Archive for: jscadmin
Entries by jscadmin
Evidently Storytelling Works
Recently, I passed an advertisement in Toronto’s underground PATH walkway in the downtown. Well, I probably passed scores without noticing. Oversized posters, television screens, storefronts, employees offering samples, consumers with purchases in bags with retailers logos. These were just a few examples of marketing on a relatively short walk to an ATM at my bank […]
Civilians Talk Strategy, Soldiers Practice Logistics
If you are not familiar with the following adage, I recommend strongly becoming intimate with its meaning. I have heard it expressed three ways: “amateurs discuss tactics, professionals study logistics” or “civilians talk strategy, soldiers practice logistics”, and my favorite, “amateurs talk tactics, dilettantes talk strategy, professionals talk logistics.” In these, don’t assume the standard […]
Buy Now, Rationalize Later
This article originally appeared in The Toronto Star. Buy now, rationalize later. Advertisers are growing ever more sophisticated at understanding how emotions lead to sales. Some politicians have picked up on the lessons. Toronto marketing expert Jeff Swystun gets philosophical when he talks about the advertising game. “Plato wrote (that) ‘human behaviour flows from three […]
Consumer Misbehaviour
An episode of the U.S. version of the television comedy, The Office, involves a Halloween costume contest at the paper supplier Dunder Mifflin. The top prize is a discount book offering coupons from local businesses. The retail cost of the book is $40.00 that offers $15,000 in savings if all coupons are redeemed. One character […]
The Advertising Industry: What’s Next
What do you think of when you hear, “the advertising industry”? Is it the embellished glamour of the Mad Men era or do you see logos and hear jingles. More abstractly, you may imagine a long assembly line spitting out ever more advertisements adding to the communication clutter in our lives. One of the most […]
TokenFunder – Return on Ingenuity and Security
We are advising the Ontario Securities Commission’s first approved ITO. Go TokenFunder Go.
Mad Men Carousel: A Book Review
Okay, um, wow. I am positively blown away by Matt Zoller Seitz’s book, Mad Men Carousel. His sentences are paragraphs, paragraphs are chapters, and chapters an entire work in density not length. I mean this in the best possible way. I never knew that when Don was stopped at the railway tracks, he was contemplating suicide. […]
We Compare to the Top Brands
Have you noticed the same handful of businesses lead every brand ranking, are mentioned repeatedly at conferences, and are consistently referenced in books and articles? One cannot escape testimonials to Apple, Coca-Cola, McDonald’s, Harley-Davidson, and Disney. It is if there are only a handful of successful brands on the planet. Now it seems consumers believe […]
Creativity: The Rituals and Routines
Recently my stepdaughter shared an article called Rise and Shine: The Daily Routines of History’s Most Creative Minds. She is entering the creative and competitive world of acting and writing in film and television. In sharing she could not help but note that I am well practiced in the routines of coffee, long walks, and […]