Entries by jscadmin

Best (Business) Crime Reads

Having ghostwritten 9 books and put out my own on marketing’s rich history, I know what books do well. Self-help, leadership, romance, wellness are hot categories. So, too, is true crime…and not only in the form of books. Podcasts, streaming content, traditional television, long read articles and more share the depravity and cruelness of the […]

Dive Into These Long Reads

As we all hunker down to limit the spread of covid 19, this is a time to reset our practices and reconnect with those dear to us in the best possible ways. Many of us will reassess our priorities, habits and rituals. One, I have allowed to slip is reading. Streaming services and screens have […]

When You Go To Hire An Agency, Don’t Pick a Dog

Let me make this real quick. Advertising, marketing and creative agencies are horrible at marketing and building their own brand. Cobbler’s shoes and all that (“someone very good at their profession but are completely unable or unwilling to use this ability on themselves”). While head of marketing at Interbrand, I obsessed over our brand. Given […]