We share a collection of business storytelling articles that offer value. These are both recent and go back a few years but all support the effectiveness of telling the right tale right.
Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years (HubSpot)
“Those who tell the stories rule the world.”
The Irresistible Power of Storytelling (Harvard Business Review)
A Strategic Business Tool.
Why Companies Need More Novelists (Fast Company)
Leaders, take note (and MFA grads, take heart): acclaimed novelist Mohsin Hamid on the most important tool you’re not using enough.
Product Narrative: How to Use Fiction to Get Your Story Straight (Inc. Magazine)
David Riemer of the Haas School of Business explains why story telling is so powerful.
The Inside Story (Psychology Today)
Success in the information age demands that we harness the hidden power of stories. Here’s what you need to know to tell a killer tale.
Why Our Brains Crave Storytelling In Marketing (Fast Company)
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
How Stories Drive the Stock Market (New York Times)
Fluctuations follow what flies off the tongue.
The Beginning of the End of Storytelling (AdAge)
Brands Need to Be Story Makers, Not Story Tellers.
Fiction as Stealth Persuasion: How Advertisers Can Appear Nicer Than They Are (Psychology Today)
Fiction doesn’t feel persuasive. Even when it’s been created with that goal, it’s easy to lose sight of its agenda and simply sink into the experience of being entertained.
Building Brandtopias (Harvard Business School)
How Top Brands Tap into Society.
Content Marketing Is Moving Toward a Zen State of Storytelling (AdWeek)
Cycle of engagement created by quality over quantity.
Create Real Life Stories as Believable as Fiction (Psychology Today)
Write more compelling creative non-fiction using novelist’s tricks.
Norman Rockwell’s Storytelling Lessons (Smithsonian Magazine)
George Lucas and Stephen Spielberg found inspiration in his work.
How to Tell a Great Story (Harvard Business Review)
It’s an essential skill, but what makes a compelling story in a business context?
The Psychology of Storytelling (Psychology Today)
Why transportation leads to persuasion.
Why Agencies and Brands Need to Embrace True Storytelling (AdWeek)
Branded content is not the same thing.