Excited to Introduce a New Service!

Who reads books anymore? 

Umm, people. Millions and millions of people. When it comes to business books, you know who reads them? Decision-makers. Most CEOs and executives read 4-5 books per month.

It is not inaccurate to refer to a business book as a thick brochure. One that demonstrates the depth and originality of your thinking, showcases your differentiation and, when done right, drives people to action. The kind of action that grows your awareness and business.

That is why we have introduced a new service that assists leaders and brands get their business book written, published and into the hands of desired readers. Check out more in our brochure.

#WMW 3rd Quarter Newsletter

Read a few excerpts from Why Marketing Works. Pabst Blue Ribbon refuses to market and Lacoste had to get fancy when it broke into America. Plus much more…WMW.

How a Metaphor Can Trip Up Your Life

We use metaphors, quotes, and analogies in writing and books all the time, but what about metaphors, quotes, and analogies about writing and books that apply to life? No surprise, there are tons.

Novelist Brian Faulkner wrote one that has tons of variants but shares the same lesson, “Life is like a book. There are good chapters, and there are bad chapters. But when you get to a bad chapter, you don’t stop reading the book! If you do… then you never get to find out what happens next!”

Colson Whitehead gave us this deep quote about the act of writing and life, “What isn’t said is as important as what is said.” Graphic Novelist Alan Moore provided levity in this writing-as-life metaphor, “My experience of life is that it is not divided up into genres; it’s a horrifying, romantic, tragic, comical, science-fiction cowboy detective novel. You know, with a bit of pornography if you’re lucky.”

I love metaphors, quotes and analogies. They capture an idea or lesson concisely and with effect. However, they can trip you up. While many are truisms, they are not absolutes. Every situation is different, so to try to apply them over and over is a risk to relevancy or just plain wrong. Many of us, me included, use them as rigid guideposts and that is dangerous.

Another reason I enjoy, employ and have been guided by metaphors, quotes and analogies, is that they are mini-stories. As Umberto Eco says, “To survive, you must tell stories.” I am in marketing and becoming more and more a writer. At my core is storytelling but I am also a hiker, a recreation replete with well-meaning metaphors.

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