How’s this for Storytelling?

McCann Paris cleverly tells three different tales using business cards. The campaign is for The Good Life, a business and lifestyle magazine. The three ads tell stories of trips, shopping and work. Fun stuff, especially the trip gone wrong a la The Hangover.

#WMW 2nd Quarter Newsletter

Why should a book have a newsletter? Because it is so chock full of good stuff worthy of sharing! Get the 2nd Quarter, 2019 Why Marketing Works Newsletter here.