We share a collection of business storytelling articles that offer value. These are both recent and go back a few years but all support the effectiveness of telling the right tale right.
Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years (HubSpot)
“Those who tell the stories rule the world.”
The Irresistible Power of Storytelling (Harvard Business Review)
A Strategic Business Tool.
Why Companies Need More Novelists (Fast Company)
Leaders, take note (and MFA grads, take heart): acclaimed novelist Mohsin Hamid on the most important tool you’re not using enough.
Product Narrative: How to Use Fiction to Get Your Story Straight (Inc. Magazine)
David Riemer of the Haas School of Business explains why story telling is so powerful.
The Inside Story (Psychology Today)
Success in the information age demands that we harness the hidden power of stories. Here’s what you need to know to tell a killer tale.