Hats Off to Honest Slogans

Many brand professionals believe that simplicity is the name of the game. They think tag lines can tell all. Fun site, Honest Slogans, shows what is wrong with this approach and the danger in one-dimensional images. They take a brand and summarize or skewer it’s essence.

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Communication is Hard Work

A few quotes to help us better communicate…

“The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Sydney Harris

“The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Edward R. Murrow

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Tony Robbins

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

“The more elaborate our means of communication, the less we communicate.” Joseph Priestley

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