We have a soft spot for bookstore marketing and advertising. Perhaps because they are becoming an endangered species. Here are two campaigns from Barnes & Noble. The first one, which we prefer, leverages the fact that one can get lost in a book. The second attempts to address the sanctity and benefits of the physical bookstore but is less resonant.
http://swystuncommunications.com/newwp/wp-content/uploads/2014/09/IMG_2614.jpg 641 1000 jscadmin http://swystuncommunications.com/newwp/wp-content/uploads/2017/03/communications-2.png jscadmin2014-09-29 15:02:192015-11-21 16:58:04The Sanctity of the Bookstore