Promoters of the Unnecessary

Have you ever wondered where you can find bandaids with witty Shakespearean insults printed on them or a tongue cover that will help you swallow your pills or thumbtacks in the shape of thumbs. I suspect that these items do not appear on Wall-Mounted-T-Rex-Head-Hunter's-Trophy-2_sqyour shopping list nor would you even expect they exist.

In this world of needs and wants, these items are in their own league. They are things that we could not even dream of requiring and practically we don’t. I cannot imagine thousands of people demanded that a company produce a large T-Rex replica dinosaur trophy head to hang on a wall.

Getting ahead of the consumer has always existed in business. When asked how much research played a role in the launch of the iPad, Steve Jobs cooly replied, “None. It isn’t the consumers job to know what they want.” Of course, there big is a difference between the iPad and a designer chair shaped like female genitalia (yes, it exists). Read more