You Had Me At Gin

I appreciate cool packaging but in the case of liquor am usually quite happy just with the liquid.

BOMBAY-SAPPHIRE_Electro_MediumNow Bombay Sapphire is being distributed a “The Electro Global Travel Retail pack”, a limited edition gift pack using electroluminescence. Electroluminescent ink is used to light up the Bombay Sapphire design, accentuating the motto, “Infused with Imagination”.

The current is conducted from the battery on the base of the pack which uses a hidden mechanical switch to activate it. When the package is picked up, the current runs through the various pathways illuminating them sequentially thereby creating a cascading effect. Each cycle of animation is 18 seconds long at which point the sequence stops until activated again.

 

Jeff in USA Today

Jeff comments on how brands respond to a disaster in USA Today

Businesses Step Up to Aid Victims of Superstorm Sandy

by Laura Petrecca

Many businesses are helping, but those that don’t come across as sincere in their aid efforts — and appear to be usatodaynewlogocapitalizing on a tragic situation — can raise consumer ire.

November 3. 2012 – Duracell’s “Power Forward” centers give Hurricane Sandy’s electricity-less victims the chance to charge phones, as well as to grab free batteries for flashlights.

Anheuser-Busch switched a line at its Cartersville, Ga., brewery from beer to potable water to produce more than a million cans of emergency drinking water for those in need.

Lakeside Fitness Club in Oakland, N.J., offered everyone in the community warm showers, hot coffee and the ability to get some stress relief with a workout. Read more

Country Branding Challenges

The following article comes from The Smithsonian. It mentions the slogan of Chile, Allways Surprising, work I was happy to lead while at Interbrand. I remain proud to have coined the slogan for a truly diverse and surprising country. It was a tremendous project originally meant only for Chilean exports but was soon purloined by other government departments.

I appreciate the tone and content of the article … any place branding is received with great scepticism and jadedness. You are lucky to please 20% of constituents with anything that is developed. It takes a commitment to reinforce the branding for years as there is never a home run in such efforts. Here is the article. Read more